Waxing UnLyrical

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

I never really thought of my Google Reader, etc., On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).

Research 172
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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

In this case, a simple Google Form can go a long way for a grand total of zero dollars. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results.

Survey 231
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How Manwich Could Use Twitter Without Even Being On It

Waxing UnLyrical

You don’t need to create a focus group; you have one already. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. Now get out there.

Twitter 154
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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. And of course, satire both speaks the truth and stirs the pot. Second City knows this.

Content 100
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8 Reasons Your Content Campaigns Fail (And How To Fix Them)

Waxing UnLyrical

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. A simple way to do this is to search the keyword in Google and see what types of posts come up. Getting qualitative data.

Campaign 165