Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. more likely to ask Google if their son is a genius than their daughter, and inversely 2x more likely to ask if their daughter is overweight than their son. The reality is, people are asking Google things they wouldn’t dream of asking their spouse.

Focus Group 100

Focus Group Curation Data Survey 100

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Waxing UnLyrical

APRIL 12, 2011

In this case, a simple Google Form can go a long way for a grand total of zero dollars. But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results.

Survey 231

Survey Focus Group Proposal Education 231

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Why Google is your best friends for customer research. Today I am not holding back.

Research 78

Research Template Templates Training 78

Buffer Social

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. Platforms like Notion, Trello, Asana, or even plain old Google Sheets are excellent for outlining a content calendar.

Content 76

Content How To Guidelines Research 76

Kikolani

JUNE 27, 2013

While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data. Google Trends. Google AdWords Keyword Tool.

Tools 141

Tools Patterns Adwords Advertising 141

Hootsuite

APRIL 7, 2021

Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups. Google, for instance, has a private club for Googlers.

Influencer 143

Influencer Privacy Template Templates 143

Social Media Marketing

JANUARY 16, 2011

But it also does one other important thing - something that's a salvo at Google's Gmail: users are given the opportunity to get a Facebook email account. Personally, I"m a committed Gmail user, since my Google account integrates with many other platforms (such as Blogger, which this blog is written on), among others. It’s too slow.'"

Facebook 167

Facebook Yahoo System Focus Group 167

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. Now get out there.

Twitter 154

Twitter Flickr Klout Case Study 154

Ignite Social Media

SEPTEMBER 19, 2016

Google processes approximately 63,000 search queries every second, or 5.5 Based on Google’s “2016 Food Trends on Google: The Rise of Functional Foods,” searches for turmeric has grown over 300% in the last 5 years. It’s a focus group with the ultimate product road test. Forecasting/Predictions through search data.

Products 60

Products How To Survey Focus Group 60

ProBlogger

NOVEMBER 24, 2011

Google+ had a hot start, but has since cooled down. For a lot of people, that means ignoring Google+. Why Google+ isn’t going anywhere. Why Google+ isn’t going anywhere. Google+ is designed to draw you away from both Twitter and Facebook. As Robert Scoble said, “Google+ is for the passionate users of tech.”.

Products 52

Products Google Groups Groups 52

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy. Generates new business Google reviews work wonders in driving brand awareness. Let’s get started.

Review 83

Review Google Brands Sentiment 83

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. And of course, satire both speaks the truth and stirs the pot. Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools 90

Tools Sentiment How To Team 90

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. — Life at Google (@lifeatgoogle) December 27, 2022.

Brands 127

Brands How To Authentication Exercises 127

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. A simple way to do this is to search the keyword in Google and see what types of posts come up. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Kikolani

MAY 31, 2012

Stuck on Google+? Have you figured out how to use Google+ for your business ? Take a look at how other early adopters are having success already, and figure out how you can use Google+’s unique features to create a new experience for your audience. Be sure to follow Kristi on Twitter , Facebook , and Google+.

Blogger 141

Blogger Social Media Tips ROI 141

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Post on Google Buzz. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Google settled a lawsuit last fall relating to its Google Buzz service. Google “Facebook spam&# and you’ll get 246 million results. Image credit: Spin Sucks.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Convince & Convert

APRIL 23, 2015

Consider this a mini focus group to power a broader campaign or piece of content. Continue the conversation on our Facebook or Google+ pages. Community managers are uniquely positioned to look at how fans respond to humor on a daily basis and test different types of responses (highlight to tweet).

Communities 60

Communities Meme How To Focus Group 60

Freelance Social Media

MARCH 12, 2008

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe The End of the Web Consulting as We Know It by Jesse on March 12, 2008 I have recently started playing around with Google’s Website Optimizer and I now wonder if the traditional web consulting firms have a future in the industry.

Consultant 106

Consultant Foursquare Technorati RSS 106

Convince & Convert

JANUARY 16, 2015

The team is also used as a sort of focus group for various marketing ideas. Google Hangout has been a great way to keep connected when the teams needs some face time. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes.

Focus Group 60

Focus Group Team Meeting Social Media 60

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Post on Google Buzz. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Post on Google Buzz. Have you ever wondered what people are REALLY saying about your brand ? Subscribe to the comments for this post?

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Idaconcpts

AUGUST 9, 2010

Take a look at this testimonial from a participant in a focus group on airlines: You know, I have a dry cleaner at the end of my street. Post on Google Buzz. It’s just a little Italian guy doing his own thing, no big company or anything. I took him a work blouse on Monday, and I needed it in a hurry. Tweet This!

Airlines 117

Airlines Wireless Insurance Technorati 117

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario. I believe in the principle of sharing information.

Study 180

Study Company Web 2.0 Twitter 180

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Google Alerts – Email updates of the latest relevant Google results (web, news, etc.) Social Media Strategy. based on your choice of query or topic.

ROI 114

ROI SEO Social Media Tips 114

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Google on the other hand will probably come in even stronger in the next year or so on Big Data marketing research. Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Just like with Web analytics software (where the data differential between Webtrends, Omniture, Google Analytics and the rest can be large), there is no objective “truth” in social media listening. Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Reply Jayesh Paul May 19, 2010 at 10:54 am Powerful points, social media tools are making more easier to check your SMO efforts via social stats with google analytics. Where are the people most likely to buy your products and services?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

ProBlogger

APRIL 23, 2014

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. Another thing I learned is to not be a slave to focus groups. You can get in touch with him on Google+ or LinkedIn. Consumer empathy = insight + intuition .

Marketing 49

Marketing Forums Focus Group Case Study 49

Oktopost

OCTOBER 28, 2019

Search for groups related to your industry and area of expertise, then join them. Keep in mind that large, popular, or broadly-focused groups can become very crowded — to the extent that it’s not always easy to stand out and be noticed. Once you get a feel for them, you can figure out how to make yourself an indispensable participant.

B2B 69

B2B Brands Tips Notification 69

ProBlogger

JUNE 11, 2020

Google Analytics) is collecting for you. Unfortunately, Google no longer provides all the search terms people entered to find your blog. But rather than try to explain how to do it here, I suggest you read a post I wrote about Google Analytics , which includes information on how to identify these types of searches.

Analytics 31

Analytics Questions Blogger Education 31