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Teamwork Is a Contact Sport

Waxing UnLyrical

We’ve all heard the old… very old…saying, “There is no ‘I’ in team.” in team sports. Social media interaction isn’t exactly a team sport. Image: 드림포유 via Flickr, CC 2.0. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. There are good lessons to be learned from both of these statements.

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Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Super Bowl: Which Team Has More Reach? NFL analysts and sports writers now have two weeks to dissect the matchup, talk about players and schemes and come up with good storylines. For “New Orleans Saints” it’s 726,855 total and 31,215 in the past week.

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Sports Organizations Slow to Trust Bloggers

Proactive Report

It seems that Baseball did not get the memo about the power of online influencers: A recent study of 127 Baseball teams found that although many independent bloggers, such as MLBTradeRumors.com and Yahoo! Holton has worked as a sports journalist and as a communication director for a Triple A baseball team. .

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. Creating a sport around your brand may be the most sophisticated gamification on the planet. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!)

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Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

We’ve seen people from around the world post close to 100 million tweets supporting their teams and brands trying to muscle in on the incredible global exposure major sports events can provide. Throughout the tournament, we’ve been tracking social media discussions with our live Euro 2016 dashboard.

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A Partial Reading List for PR Students

Social Media Strategery

Image courtesy of Flickr user vasta. In between partying, traveling, club activities, sports, Greek commitments, and jobs, some will also be attending classes. Spin Sucks - One of my favorite blogs for years – Gini and her team are whip-smart PR practitioners who understand there’s no technology replacement for good PR.

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3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience.

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