Firebelly

JUNE 4, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! » June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. Its kind of sexist really.

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Flickr Twitter Paid Search SMS 100

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds. The Haiti Case.

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Social Media Conference Technorati Case Study 244

Convince & Convert

MAY 14, 2013

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. We don’t have that advantage on a social network. We need to do the same thing on social media. By doing so, you’re using social media to advocate on your behalf to all direct visitors to your homeland.

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Social Media Strategy How To Training 148

Waxing UnLyrical

NOVEMBER 7, 2014

It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site.

Strategy 243

Strategy Consultant Research Organization 243

Waxing UnLyrical

SEPTEMBER 13, 2013

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Image: SalFalko via Flickr, CC 2.0. Utilize Social Media. Do you have a great community building strategy? 5 Strategies to Build a Network of Bloggers and Journalists.

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Blogger Strategy Technorati Community building 263

Ari Herzog

SEPTEMBER 14, 2010

Others wrote me they appreciated my friend request despite being unfriended in the past, which goes to show people use social media differently. Related posts: Strategies and Tips on Social Media and Online Marketing — To What End Should This Blogging Trend Continue? Understand Social Media in 3 Words.

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Flickr Social Media YouTube LinkedIn 120

Harp Interactive

NOVEMBER 2, 2009

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. ISMA Certified Social Media Marketing Specialist for Harp Social.

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Social Media Flickr Tweetdeck Marketing 264

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. Last.fm, Bebo and MySpace continue their steady decline, while image-sharing site Flickr maintains its user base of around four million. 2012 Social Marketing & New Media Predictions [White Paper].

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Social Media Statistics MySpace Tumblr 273

Harp Interactive

JANUARY 27, 2010

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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Social Media SM2 Energy Microblogging 230

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Dave Fleet

DECEMBER 20, 2010

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. These two situations serve to reinforce a point I often make nowadays: Third-party social media tools have many advantages. However, you don’t own them. In short, you don’t control them.

Social Media 360

Social Media Delicious Yahoo Sentiment 360

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

MARCH 23, 2015

Need some spring cleaning for yourself and/or your business strategy? Image: Jamie McCaffrey via Flickr, CC 2.0. How to Validate that your Social Media Marketing Strategy is Working. How will you refresh your business strategy this spring? Around the Web Career Development business strategy'

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Strategy Badge Consultant Flickr 100

Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Social Media Manager at Standing Dog.

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Social Media Management Social Media Real Estate Tweetdeck 129

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. So here’s a short checklist of how you can use social media to compliment your marketing activities.

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Activities Social Media How To Marketing 206

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

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Policies Social Media Handbook Guidelines 222

Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. So, let’s talk strategy. The International: Taking Social Media Overseas.

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Social Media MySpace Flickr Platform 188

Adam Cohen

AUGUST 24, 2010

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media?

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Company Social Media Posterous StumbleUpon 231

Waxing UnLyrical

MAY 24, 2011

Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission.

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Social Media Metrics Flickr Industry 227

The Realtime Report

MARCH 13, 2014

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. Regardless of your industry or strategy, “success” is relative.

Small Business 183

Small Business Social Media Compete Trends 183

Ari Herzog

FEBRUARY 23, 2014

Penelope Trunk once wrote about portraying yourself on social media : Each of us is multi-faceted. With a selection of media to choose from, we can express different parts of ourselves in different ways. And Flickr is good for expressing passion. Strategy identity' Way better than, say, Twitter.

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Social Media Tumblr Flickr ROI 139

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Buy 263

Buy Social Media Yahoo Facebook 263

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment!

Social Media 113

Social Media Strategy Policies RSS 113

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

Social Media 204

Social Media Issues Sentiment Banking 204

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Social Media 235

Social Media Social Networking Airlines SEO 235

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

JULY 21, 2009

With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. We’re starting to use search — and social media — as our recommendation engines.

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Social Media Strategy Marketing Vimeo 153

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

JULY 13, 2012

There's been a lot of debate on the value of social media. After all, it's easy to argue about the potential of social media as a powerful sales channel. Source: Stig Nygaard (Flickr) Despite this excitement, there remains much controversy about the proper way to sell within the social landscape.

Social Media 167

Social Media Flickr Social Networking Buy 167

Proactive Report

JULY 15, 2010

According to Google Insights for search there is a rapidly rising interest in social media strategy. And rising right along with it are searches for social media training. San Francisco, Washington DC and New York City are the top three locations for searches on social media strategy.

Social Media 72

Social Media Strategy Training Flickr 72

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#.

Review 152

Review Social Media Marketing Handbook 152

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

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Social Media Paid Search SMS Syndication 163