Flickr and Social Media - Social Media Informer

Social Media Success is About The Customers, Stupid

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

Social Media

Social Media Airlines Sentiment Conference

Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media

Social Media Paid Search comScore Posterous

How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Photo credit: swiv via flickr. How has Social Media Helped You? (8).

Questions

Questions Social Media Privacy Posterous

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media?

Company

Company Social Media Posterous StumbleUpon

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research

Research Social Media Marketing Retail

Some Brand Haiku Humor

Adam Cohen

NOVEMBER 15, 2010

In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. photo credit: jadendave via Flickr. Co-opetition in the World of Social Media Marketing (10). Social Media in 2010: Getting Smarter (6). Related Posts.

Brands

Brands Posterous Foursquare StumbleUpon

Autumn Transitions

Adam Cohen

AUGUST 30, 2011

Around this time in 2007, I started exploring how clients could benefit from leveraging social media to build and enhance relationships with customers. I have joined Fleishman-Hillard as SVP of Digital and Social Media and as a Partner in the Boston office.

Flickr

Flickr Class Travel Collaboration

Professional Services at the Digital Crossroads

Adam Cohen

DECEMBER 12, 2013

image credit: PedjaP via flickr. Consulting Digital Interactive Marketing Social Media Career path Digital Agency Digital marketing Marketing Marketing and Advertising' What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape.

Consultant

Consultant Flickr Advertising Collaboration

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data

Data Flickr Statistics Survey

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data

Data Flickr Statistics Survey

On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. A Google search on “social media snake oil&# returns over 187,000 results. Social media integration.

Posterous

Posterous Consultant StumbleUpon Flickr

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

OCTOBER 27, 2011

PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.

Content

Content Press Release Flickr Collaboration

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Photo credit: fdmount via flickr. How Often Do Ethical Questions Impact Your Social Media Efforts? (8). Co-opetition in the World of Social Media Marketing (10). Tags: Facebook Social Media Social Networking Business Communication Etiquette. Related Posts. The Digital Five Tool Player (10).

Facebook

Facebook Instant Messaging SMS Posterous

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

Social media is providing new tools, technologies and techniques to identify, engage and activate. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Photo credit: StarrGazr via Flickr. How Social Media Has Changed My Job (33).

Tools

Tools Posterous SEO StumbleUpon

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge

Badge Disqus Web 2.0 Retail