Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

OCTOBER 19, 2010

For example, the benefit of using a professional tool such as Alterian SM2 is that it shows the distribution of conversations across all channels. Utilize sites such as YouTube, Slideshare and Flickr to create channels for your content. Each can be drilled into and examined in detail. Influencer identification. So why bother?

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I'm currently using SM2 for most of my clients, and like how easy it is to use. On your chart, you show that SM2 can get down to the state level on the geographic filter. I do have a question for you though.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193