Waxing UnLyrical
MARCH 22, 2011
Image: Mike Kline via Flickr, CC 2.0. Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified. Image: TimberWolf_qx via Flickr, CC 2.0.
Webbiquity SMM
JANUARY 24, 2011
In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools. Pricing ranges from $30 to $150 per month.
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Techipedia: Tamar Weinberg
MAY 18, 2010
surveys, focus groups, test marketing) often spend millions to locate their target markets. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort.
Razor Social
MARCH 30, 2016
Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Social Analytics.
Net-Savvy Executive
JANUARY 7, 2011
Playing favorites Media-sharing sites (YouTube, Flickr, SlideShare, and the like) give users the ability to mark an item as a "favorite." But a survey by ExactTarget and CoTweet found that 40% of Facebook fans are there for discounts and promotions. Thought so. Like a discount? Who doesn't like fans, right? They're almost like friends.
Bare Feet Studios
MARCH 19, 2010
If your brand already has high favorable sentiment, you are ahead of the game. A company’s ethical behavior was cited as an important factor in deciding where to work by 97% of the 7,000 surveyed by Kelly Services. In her case, it is an awesome brand with very high positives.
Proactive Report
FEBRUARY 13, 2013
Awareness It’s measured by surveys, not by counting impressions. Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Image courtesy Flickr Ktow. ” lays out some measurements we should all have down pat.
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