Social Media Marketing

MAY 7, 2010

We often talk about social media ROI being measured differently. Photo credit: raneko (Flickr). These are different behaviors and we should be applying new and different measurement standards, right? One of my favorite demonstrations of this is K.D. Paine's legendary acronymn HITS = How Idiots Track Success.

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Sentiment Flickr Metrics ROI 165

Techipedia: Tamar Weinberg

MAY 18, 2010

I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Reply Kwame May 20, 2010 at 5:02 pm Couldn’t have said it any better Beth. David, Spot-on opinion. Reply Jay B.

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Social Media Strategy StumbleUpon Digg 269

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. Similar Posts: How to Measure Your Social Media ROI [Infographic].

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Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Customer sentiment. Image by GotCredit via Flickr, CC BY 2.0. There is often a dotted line from PR results to these metrics. PR Technology Lags Behind.

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Data Metrics Press Release ROI 231

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Changes that lower overhead or introduce new products and services automatically drive ROI. Photo courtesy of EirikSo on Flickr. Social can do both. 8 ) Trolls – Trolls are tough.

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Social Media Social CRM Creative Commons Sentiment 255

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Measurement and ROI Measurement Strategies for 5 Social Media Goals (PR Communications): John Cass talks about the various goals you might get through social media and the various ways to measure these goals. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

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Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 11, 2010

More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# What I found most interesting is the continued shift in the perception of the Apple brand. It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire.

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Social Media Strategy Apple iPhone 113