Waxing UnLyrical
JUNE 20, 2011
Costa is a major high street coffee retailer (and I should add that I love their coffee). Image: Simon Q via Flickr, CC 2.0. It made me think about the largest company in the UK without a Twitter account. I didn’t specifically check that out, but I’d guess that Costa Coffee is high on the list.
Waxing UnLyrical
MAY 2, 2013
Image: esocialmediashop via Flickr, CC 2.0. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. I’m not going to try to convince you why doing keyword research is important. That’s a blog post for another day. Let’s dig right in.
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Waxing UnLyrical
APRIL 26, 2012
However, a fashion or retail company has to be on there because their audience is active and present on the network. Image: michael.heiss via Flickr, CC 2.0. Does your brand message fit the network? Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in.
Waxing UnLyrical
JUNE 4, 2014
via Flickr, CC 2.0. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. Image: mayeesherr. (in
Waxing UnLyrical
OCTOBER 5, 2011
You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Image: Andy Carvin via Flickr, CC 2.0. But at the same time you are doing that, you can also be doing the B2B end-around. Here’s how it works: Let’s say you manufacture office furniture.
Waxing UnLyrical
JULY 1, 2011
I started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. Photo credit: Mark Wallace via Flickr, CC 2.0. I did it because I instinctively knew those mini-relationships would pay off when the system came up short. Name changed.
Waxing UnLyrical
DECEMBER 20, 2012
Image via niallkennedy on Flickr, CC 2.0. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. I have been working with a new client since July. They are a service business.
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