PR Pros: Start Thinking Bigger Before It’s Too Late
Social Media Strategery
NOVEMBER 24, 2014
Here’s a hint for all you young PR pros out there: Image courtesy of Flickr user terren in Virginia. As publishers get better and better at integrating native advertising both effectively and ethically, the PR pro’s old standby – “earned coverage has a lot more credibility paid media” – starts to erode.
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