Flickr 4.0: PR Hype versus Reality
MAY 18, 2015
Flickr 4.0 Some pubs went so far as to say that Flickr was now relevant again, ironic for a photo sharing social network that consistently ranks in the top 10 networks. But as well hyped as the new Flickr 4.0 is, it suffers on a few levels. As a viewer, I find it harder to favorite and comment on Flickr 4.0, too. Flickr 4.0 is not all bad. In comparison, Flickr 4.0
6 Rules of Thumb for Successful Brand Publishing
JUNE 17, 2015
The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. So what could possibly go wrong with brand publishing? But how do they do this effectively?
Flickr adds Downloadable Video Sharing
The Way of the Web
OCTOBER 11, 2015
It’s not often that there’s a new feature worth talking about at Flickr. And it seems to have been so long that Flickr’s marketing team dropping it into a particularly bare email, giving it just two lines. Flickr has now made it possible to allow you to share videos in the same way as you can allow people to download your photos. It’s useful in two ways.
Content Creation? Curation? Focus on Publishing Instead
AUGUST 8, 2012
But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube. Publishing is a new way of thinking, and the smart marketers have already been embracing it.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Publisher Platform (P3). Have an account? Used it? Not yet.
Instagram Does the Two Step - And Steps In It
Social Media Marketing
DECEMBER 18, 2012
It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. And yet, through all of this, the Dude abides Flickr remains. For now.
15 Reasons Your PR Pitches Suck
JANUARY 27, 2011
Image: JKönig via Flickr, CC 2.0 Image: Andy Field (Hubmedia) via Flickr, CC 2.0 Image: marissaorton via Flickr, CC 2.0 11. Image: Leo Reynolds via Flickr, CC 2.0 So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below, do you really think they will be enchanted? And O.M.G. And that was it.
Monday Roundup: Content Rules
JUNE 23, 2014
Image: Depone via Flickr, CC 2.0. 1. 4 Reasons Your Content Is Yawn-Worthy. Daniel Newman explains how your business can use social media content to drive customers to your product. 7. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Why: Today, with Internet access and some form of a computer, virtually anyone can become a content publisher. Enjoy!
What Is A Blog? The Question That Won't Go Away
NOVEMBER 6, 2011
While some may call me a traditionalist, I think there are certain aspects of online publishing that does identify something as a Blog, and they include: RSS feed. Journal like publishing design - meaning the content runs chronologically from newest to oldest. At the end of the day, Blogging is a publishing platform. Instant publishing. Is flickr a Blog (you can post pictures, comment on them, archive them date, etc.)? He prefers to call himself a publisher over a Blogger. flickr. instant publishing. online publishing. publishing.
Keep Yourself Alive
SEPTEMBER 23, 2011
Don't publish anything private. This same person has been publishing pictures of their young family to Facebook and Flickr forever, for all to see. flickr. publishing. blog breadcrumbs connectivity data digitalchannel facebook flickr google government mobile onlineprivacy openapi personalengagement personalinformation privacy publishing technology tweet websiteWho will protect your rights, your opportunities and your privacy online? Do you think that it's the role of government? Is it the corporation's responsibility? Keep yourself alive. google.
Living through the Lens Challenge
OCTOBER 26, 2015
Two and a half weeks ago I launched the Living through the Lens weekly challenge on Flickr. People are encouraged to post new pictures, not old ones published three years ago. Photography Photos Amateur blue hour challenge facebook Flickr living through photography Social Media the lensSo here we are. The first challenge was “foliage.” This Week’s Challenge.
What You Can Learn About Social Media Marketing from TLC
Techipedia: Tamar Weinberg
SEPTEMBER 15, 2010
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > What You Can Learn About Social Media Marketing from TLC What You Can Learn About Social Media Marketing from TLC by Tamar Weinberg on September 15, 2010 Share Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether.
Everyone’s a curator now…
The Way of the Web
OCTOBER 9, 2011
We’ve talked for years about citizen journalism and self-publishing, but more important than the channels of distribution are the ways in which content and context are discoved via search engines and social recommendations, and the fact that theoretically this leads to any piece of content available online being indexable, findable and potentially popular. All totally normal.
How Manwich Could Use Twitter Without Even Being On It
AUGUST 31, 2012
Image: keysi via Flickr, CC 2.0. For example, in 24 hours Manwich had two people post photos via Instagram. I did a Flickr search for Manwich and got over 1,500 results! You just read How Manwich Could Use Twitter Without Even Being On It , originally posted on Waxing UnLyrical , published by Shonali Burke. He said, “It was practical, funny, informative and useful. Funny+useful=awesome.”
Blogging the Festive Season: The Digital Publisher [Case Study]
DECEMBER 1, 2012
notice that you’ve already published a seasonal post from Petsmart. This is a press release that I agreed to publish on my site, because I’m a Petsmart customer. I usually pass on press releases, preferring to post guest post (or my own post) instead. In the upcoming weeks, you’ll see posts that I’ve written for Target and Petco. What’s your advice to other digital publishers who want to make the most of the festive season? Are you a digital publisher? Blogging the Festive Season: The Digital Publisher [Case Study]. Is this a sponsored post, or a guest post?
The future of print is in the hands of small retailers
The Way of the Web
JUNE 14, 2011
As someone who has less time than ever to keep up with the latest news and issues, I’d love to be able to go to a friendly expert on a regular basis who could not only suggest and advise what new titles I should try, but also be able to provide the complete story arcs I should be reading on a regular basis… Image by KickTheBeat on Flickr (CC Licence).
Learning via the Social Media Game
Bare Feet Studios
JULY 25, 2011
wiki provides groups with collaborative publishing and work- space. Flickr. Aloha HowTo Social Media #SBOSM facebook flickr foursquare instragram linkedin smcjournal smcobserver twitter ustream youtubeTomorrow I am working with an esteemed group of coral reef scientists here in Hawaii to illustrate various ways to use social media. It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. And my savvy readers will recognize right away many more that I have not (yet!) included on this list. Listening. Skype.
Four Tools to Help Build Your Social Community
JUNE 29, 2011
Image: orangebrompton via Flickr, CC 2.0. HootSuite Publisher. Recently they introduced a “publisher tab, where you can see all your scheduled tweets in calendar view, and it’s pretty cool. So when I find something I think will be useful to people, I might schedule it to publish twice over four days, say , and at different times of day. Yes and no.
Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts
SEPTEMBER 14, 2010
This paragraph comprises the first words published on this blog since I asked for your opinions on blogging frequency seven days ago. Or, at the least, take a break as I did. -- Thank you for reading Facebook LinkedIn Twitter Flickr YouTube Blogging Blah Blah Blah: Knowing Why You Use Social Media is What Counts at AriWriter. Never before in the history of this blog (or, at least over the past 18 months) has a week transpired without new content. She owned her world. Those are powerful words. We use social networking sites for different reasons, but it is crucial to grasp the WHY.
What really ended EMAP’s golden days?
The Way of the Web
OCTOBER 7, 2011
also took the chance to start playing with social media – we quickly had a Myspace page and Flickr group up and running, to be joined by Facebook and Twitter. Meanwhile small independant blogs and websites are still appearing every single day, powered by the availability of self-publishing and self-promotion, and the simple fact that some of us, despite the knowledge of the economics of the media, just love to write. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example. Ditto.net).
Photographs, Digital Rights & Social Media Events
OCTOBER 17, 2010
Really, if you don’t want your images used and shared freely, why would you put them on Facebook of all places and tag bloggers (Flickr and its Creative Commons licenses offers a much better place for protection)? The book publishing industry is now facing the dramatic change of digital (albeit somewhat more gracefully) thanks to tablets and readers. The world is going digital.
How to Use Twitter Cards in Social Media Marketing
DECEMBER 14, 2014
Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT
Customize Your Blog's Error Page in 5 Easy Steps
NOVEMBER 4, 2010
First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland. Reminder: do not publish this! Hang on to your draft error page (you know, the one you haven’t published as a post ). Don’t you want the back story first? Fourth?! Seriously.
WOM: What's Really Behind The Buzz
NOVEMBER 24, 2010
Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. He publishes The Boy in the Bar. Results?
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Publish. Publish your content on platforms that suit the formats you have created: Your website. Flickr. Once you’ve published content, it’s important to promote it. Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . The result? More leads and sales. Lead generation (71%). Research.
Essential Content Marketing Editorial Calendar Template Every Marketer Can Use
NOVEMBER 3, 2013
The pressure to publish timely, engaging, content has never been higher. Brands Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing.
When Great Content is Disguised as Math
AUGUST 28, 2015
Photo: Geoff Livingston via Flickr , CC 2.0. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” ” I give you Exhibit A, courtesy my friend Geoff Livingston. Have a good weekend!
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Note: We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. To get alerted when an author publishes a piece of content. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Sales Leads.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. Photo courtesy of functoruser on Flickr via Creative Commons license. Photo courtesy of skpy on Flickr via Creative Commons license. Maybe it’s time to…well…quit.
Why Alps Bethneck is 5 Years Old
SEPTEMBER 20, 2012
2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? For writers and artists is it better to have an individual account or let the publisher/gallery/sales site handle it? This is a guest blog post by Stephen Black. This is his story. Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Foursquare?
Online Tools that Help with PR
JANUARY 8, 2015
Life has recently become a little more intense because you now also have to be your own publisher. Anytime a new article is published, it appears in your account. When they publish something new, you’ll see it in your Feedly page and can read and share from there. Drag files from your desktop, from Dropbox, SlideShare, or Flickr. Canva to the rescue! Feedly.
The Content Convergence Dilemma: Where’s the Content Department?
OCTOBER 27, 2011
Who owns the publishing? photo credit: atrogu via Flickr Tweet. By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the maintenance? Someone please tell me, where is the Content Department?
Four Content Distribution Strategies
MARCH 12, 2015
Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. . Before putting pen to paper (or finger to keyboard), consider the following: Where will this be published? Publishing content isn’t a one-and-done task. photo credit: Flickr. By Kelsey Meyer. Nice work.
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
Image: photommo via Flickr, CC 2.0. 1. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly).
Monday Roundup: The Right Business Tools
MAY 20, 2013
Image: j.reed via Flickr, CC 2.0. 1. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. 3. 20 free tools to evaluate social media. Happy Monday! Did you have a nice weekend? What are your plans for the week ahead? Right? Exactly what it says. 5. Thank you!
How soon does blogging deliver results?
The Way of the Web
JANUARY 27, 2011
Time by M$$MO on Flickr (CC Licence). The queue to join the new forums (Image by Gematrium on Flickr – CC Licence). One of the first questions that gets asked when blogging is mentioned as a topic is how quickly it will be successful. And the honest answer is impossible to give without several factors which are completely individual to every business. 713 Page Views.
SlideBatch: A Super Cool New PR Tool
OCTOBER 20, 2014
You can drag media files from your desktop, from Dropbox, SlideShare, or Flickr. Once you’re finished, you can publish it publicly, or decide to keep it private or by invite only. The cool thing about it, though, is once a batch is published and embedded, it automatically refreshes with new content when it’s published (assuming it has your keywords in it). By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer , the founder of SlideBatch. It’s super cool and it has huge benefits for a PR pro.
Finding our Humanity During the Worst Humanitarian Crisis in Decades
SEPTEMBER 4, 2015
found the photo I used to create this image from Cluster Munition Coalition on Flickr ( CC 2.0 ). Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. We cannot stand by and do nothing.
What Kind Of Content Do Buyers Love [Infographic]
Social Selling Masters
JUNE 19, 2016
Publishers who use infographics tend to see a 12% increase in traffic than those who don’t. Twitter ’s published data shows that 35% of retweets contain photos and 28% contain videos. It also creates Instagram-ready images for easy upload to Instagram, Facebook, Flickr and Twitter. When it comes to content, buyers tend to prefer visual content. Why is this so? Infographics.
Facebook LinkedIn Twitter in 2013
DECEMBER 28, 2012
Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013. continue to use Foursquare, Instagram, Pinterest, Flickr, Yelp, and other platforms. That is the order of my priorities in 2013. Facebook in 2013. 1. want to learn my friends’ latest news and chit chat. 2. If you enable me to subscribe to you , even better.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks. Put something on paper or type something electronically that you never intend to publish. Blogger’s block sucks more. And believe me…there is a difference. No matter what I type, it’s just not right. For instance, I’m a sucker for a good Haiku. Take a break. Cheers!
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
find this feature very useful; I can simply copy a post and bung it in at various points in the “publisher” view, making minor edits if I want. So they typically contain the @ handle of the blogger publishing that post, etc. Top image: Andy Hares via Flickr, CC 2.0. Frankly, I think that medium isn’t all that happy. What to do? Such is life. ” 1.
You’re Not a Strategist – You’re a Punk
OCTOBER 20, 2011
Mashable recently published a post that nicely explains my frustration. photo credit: Flickr ). Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. 92% of social strategists are manager-level or higher. Tweet.