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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build sentiment measurements, and listen to the larger web for how people are talking about your customer. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Experiment with Flickr and/or YouTube groups to build media for specific events.

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Customer sentiment. Press release distribution. Image by GotCredit via Flickr, CC BY 2.0. Finding tools that give them access to all of their information in a single dashboard which eliminates the need to log in in to multiple platforms to see all of the data that is being collected is critical. Social media metrics.

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Tone or Sentiment — The New PR Standards

Proactive Report

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Items to be included in analysis (do not include press releases) defines mentions (you can have multiple mentions in a single item). Image courtesy Flickr Ktow.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Getting Links AND Content from Flickr (Search Engine Land): Using Flickr to build content isn’t so hard once you get inspiration from this article which features a case study and suggested scenarios that you can use Flickr with to help. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

And maybe then you submit a press release about it. Did you notice how many people I thanked via Twitter for their feedback (most of which echoed my sentiments exactly)? I bet I’m not alone in this sentiment. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

people over the last few days, and part of the sentiment Seth put out there found its way into my jumping over a mountain [.]. I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. I work with: A Flickr Project for Everybody. Zoho Show 2.0

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Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

One of the best ways to achieve this goal is through blogger outreach, which typically includes more than just sending out your press release: give the blogger the opportunity to try your product. We are in the same kind of sentiments in our house as well. Send them your book. Or your beanbag chair. I feel really bad about it.

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