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What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. Image: Angelo Juan Ramos via Flickr, CC 2.0. Sounds intriguing, doesn’t it? I hope you’ll join us.

Analytics 168
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Are You Measuring What's Important?

Social Media Marketing

Click-throughs and hits are not a universal metric for every campaign. Photo credit: raneko (Flickr). But ultimately, each time a campaign is launched, the methodology for measurement needs to be customized to the goal at hand. As I said, it depends on what you're trying to accomplish.

Sentiment 165
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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

Metrics 90
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Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

Image: Nwardez via Flickr, CC 2.0. b) Thinking a lot of noise is good without studying the sentiment of the conversations. He also agreed that such metrics must be customized. In other words, someone who’s going to pull the strings not too hard, not too light, but just right. Whether your blog receives comments or not.

Analytics 199
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Social Media Monitoring Tools.

Tools 206
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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions. When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Social media metrics. Share of voice.

Data 231
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The Social Cost of Unpaid Tweetup Teams

Bare Feet Studios

Bottom Line: To me, there is risk for the brand and the influencer to actually lose positive sentiment/respect in the community – at least here in close-knit Hawaii. Photo Credit: Mannequin Clique by quinn.anya on Flickr. What if the brand loses credibility only by featuring cheerleaders and not objective reviewers?

Cost 91