Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Collecting this information is Phase I.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Value.
100+ Social Media Monitoring Tools
OCTOBER 12, 2010
BoardReader was developed to address the shortcomings of current search engine technology to accurately find and display information contained on the Web’s forums and message boards. It uses proprietary software that allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Dialogix is a social media monitoring tool that shows you exactly what is being said about your brand, industry, and competitors on Twitter, Facebook, YouTube, Flickr, news Web sites, forums, MySpace, and more. $.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. In many instances, these audiences self-identify online as interested in specific topics, themes, products and/or services and congregate in groups, message boards or communities. Furthermore, messaging was targeted for a specific region, which spoke volumes to New York professionals in need of offices. 2. After UK Stabbing, YouTube Removes Ex.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Flickr Suggests People You May Know Mashable Is Hiring, and Other Social. YouTube Star Pays Tribute to Childhoo. GE Campaign Turns YouTube Videos and. Dan Schawbel is the author of Me 2.0: thanks!
Social Media From A to Z: A Glossary
JUNE 30, 2010
Chat : Chat can refer to any kind of communication over the Internet, but traditionally describes one-to-one communication through a text-based chat client commonly called an instant messaging application. Comment : A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. But never fear! site (e.g. Internet websites.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! To find and activate the people who are truly passionate about your products, services, or sector, you’ve got to carefully monitor the blogosphere, message boards, and forums. Thanks. iTunes 10.1
Twitter Hashtags: Nonprofits Speak Up
SEPTEMBER 30, 2010
Growth » Twitter Hashtags: Nonprofits Speak Up Nonprofiteers have been collectively organizing online for years–from email listserves to teleconferences to online message boards. There are now 500 million people using Facebook, 200 million searching Twitter, and 150 million watching YouTube. Kate Foy: Good job Devon and team! Terrific article. Great stuff here.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). The genius of this plug-in (and the reason it’s named after Seth Godin) is that you can set one message for first-time visitors, and a second message for repeat visitors. disclosure – I am on the Board) [link]. Smart.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
The Measurement Standard’s Social Media Compendium Excellent list of articles on how to measure various social media channels including How to Measure Youtube, Facebook, etc. Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Boss asking about the ROI of your social media campaigns? Engage or Die! monitoring).
An Open Letter to Facebook
Techipedia: Tamar Weinberg
APRIL 28, 2010
Your standard messaging goes to the effect of “Unfortunately, we are unable to respond to every [concern] individually, but we are reading them. I get that, but this isn’t just a casual encounter anymore. sent him a message requesting that he create an actual account, and he totally neglected me. However, it even holds more water as a result. like you, Facebook, I do.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
Social Sharing (YouTube, Flickr, SlideShare, etc.). Forums and Message Boards (the oldest and second-most commonly used forms of social media). With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Social Events (e.g.,
Successfully Engaging Customers with a Cause
Buzz Marketing for Technology
NOVEMBER 10, 2008
That's when the messaging really started to spread like widefire. They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. And at the same time cause marketing was starting to take hold. Lee studied the causes that women really identified with and breast cancer was a clear winner.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). The genius of this plug-in (and the reason it’s named after Seth Godin) is that you can set one message for first-time visitors, and a second message for repeat visitors. Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more.
When is Brand Evangelism a Crime? Exploring the Royal Caribbean.
Techipedia: Tamar Weinberg
MARCH 12, 2009
The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. Send free stuff.
Get Your Social Media Story Straight | Blogging and Content.
Convince & Convert
APRIL 1, 2010
So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The team has a lot of photographs on Facebook (and also some on Flickr). However, the photos in each location appear to be different, and the file names on Flickr are straight from the camera (tough to rank in search engines when your photo is named “CIMG1537″). The YouTube channel is barely mentioned on Facebook. Flickr. Voila! Facebook.