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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). . • Facebook / LinkedIn / Google Plus metrics (i.e. followers/fans/circles, how complete is their profile, level of activity). Collecting this information is Phase I.

Vocus 183
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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

They also used The Office TV show to create a Public Service Announcement (PSA) and got a 60% conversion rate because of that program off of YouTube. They added celebrity ambassadors like Ellen DeGeneres and allow folks to connect with their ambassadors.

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

Michael Dell spoke about the issue of proximity in an article in Forbes back in 2006: The first step was to add blogs and message boards in the hope that irate customers will talk to the company rather than gripe to the whole Internet. Or do they need to socialize their homeland as well?

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Book Review: Social Media Marketing

Webbiquity SMM

Social Sharing (YouTube, Flickr, SlideShare, etc.). Forums and Message Boards (the oldest and second-most commonly used forms of social media). . • Social Networking (Facebook, MySpace, LinkedIn, etc.). Social Bookmarking (Delicious, Diigo, Bmaccess; the distinction from social news sites is s bit blurry).

Review 150
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The team has a lot of photographs on Facebook (and also some on Flickr). The YouTube channel is barely mentioned on Facebook.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. And those who see that the big loser is the message board’s credibility, and by extention, other board’s credibility, also.

Brands 133
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Social media metrics: why, what and how to measure according to Jim Sterne

Social Email Marketing

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

Metrics 90