Webbiquity SMM

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity SMM

Image credit: untitled exhibitions on Flickr. The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. What are they looking for?

Marketing 180
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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 152
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Convert PowerPoint presentations to Flash, or into YouTube videos? Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Tools 206
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 184
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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

If you’ve got a highly visual product, use Flickr and Pinterest; if you can make video part of the mix, set up a company channel on YouTube and Vimeo. Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. The old Chiffon margarine commercial said “It’s not nice to fool Mother Nature.”

Types 194
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.