SocMed Sean

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10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Or think about how YouTube might compliment your Facebook strategy by adding educational videos to your content.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?