Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I spoke at colleges. I networked.

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Meeting Marketing Avatar Flickr 168

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Image: esocialmediashop via Flickr, CC 2.0. Google Trends.

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Adwords SEO Compete Analytics 278

Ari Herzog

APRIL 17, 2020

I peruse Twitter throughout the day to see what’s trending. “Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. The marketer doesn’t have to actually do anything else.” Image by GotCredit on Flickr. I don’t click to read more.

News 91

News Exercises Journal Flickr 91

The Realtime Report

MARCH 13, 2014

Even our best attempts to keep up with trends and hop on the bandwagon feel hollow as every other marketer on the block seems to be doing the exact same thing. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. So, Are We Just Chasing Trends? . Trending topics.

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Small Business Social Media Compete Trends 183

Waxing UnLyrical

NOVEMBER 24, 2014

Image: DVIDSHUB via Flickr, CC 2.0. Laura Click explores this trend in her Thanksgiving post from last year. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Are We Seeing the Slow Death of Thanksgiving?

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Consultant Flickr Resources Communities 177

Waxing UnLyrical

DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing.

B2B 187

B2B Collaboration Consultant Flickr 187

Talkwalker SM

FEBRUARY 8, 2016

While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. Track the success of your marketing campaigns using the Talkwalker Virality Map. Banner Image: Travis Wise via Flickr.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

Twist Image

APRIL 23, 2018

Remember Flickr ? just announced that they have sold Flickr to SmugMug - another (and even older) photo sharing service. Flickr reportedly still has more than 100 million users, who post tens of billions of photos. A trend that may just be getting started? digital marketing. digital marketing agency.

Yahoo 45

Yahoo Flickr Instagram Report 45

Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Happy Monday! Invisible’ in 2013 – outside looking in.

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. Lifehacker.com appeals to fiercely independent people who are also on-trend and readily able to embrace the term hack as the shortest path from A to B.

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Flickr Trends Buy Brands 194

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. Last.fm, Bebo and MySpace continue their steady decline, while image-sharing site Flickr maintains its user base of around four million. 2012 Social Marketing & New Media Predictions [White Paper]. The losers.

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Social Media Statistics MySpace Tumblr 273

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Twist Image

APRIL 23, 2018

Remember Flickr ? just announced that they have sold Flickr to SmugMug - another (and even older) photo sharing service. Flickr reportedly still has more than 100 million users, who post tens of billions of photos. A trend that may just be getting started? digital marketing. digital marketing agency.

Yahoo 40

Yahoo Flickr Instagram Report 40

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. So which one garnered more interest according to Google trends? It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!) It’s a landslide: Community creates results.

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Content UGC Community building Hotels 253

Waxing UnLyrical

DECEMBER 11, 2013

Image: Amit Kumar via Flickr, CC 3.0. Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Yes, the rupee is 62 against the U.S. dollar (as of December 1, 2013).

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comScore Smart Phone SMS Advertising 199

Social Media Marketing

MAY 7, 2010

But take a look at the top methods that both the CMO Council and Chief Marketer respondents indicated were important: Click-throughs and website views. Those are all methods of demonstrating effectiveness that can determine your content strategy and marketing channels moving forward. Photo credit: raneko (Flickr). How very 1999.

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Sentiment Flickr Metrics ROI 165

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Waxing UnLyrical

SEPTEMBER 13, 2012

Image: The Eyes of New York via Flickr, CC 2.0. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

JUNE 1, 2015

The Art of Repurposing Content – 5 Creative Tips for Content Marketers. Why it’s Essential You Monitor Trending Content. Give Your Content Marketing a Human Face. Image: Search Engine People Blog via Flickr, CC 2.0. Why: “Repurposing content in a way that creates value works great. ” 3. ” 6.

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Content Consultant Flickr Trends 100

Adam Cohen

AUGUST 10, 2010

Say all you want about people who make a living off of consulting in social media – like any industry where there is buzz, there will be snake oil salesmen who are trying to take advantage of the trend. Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. Your company’s current agency ecosystem. Related Posts.

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Posterous Consultant StumbleUpon Flickr 189

Waxing UnLyrical

MARCH 16, 2012

Top image: soukup via Flickr, CC 2.0. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

Flickr 205

Flickr Analysis Hashtag Questions 205

Convince & Convert

APRIL 1, 2012

Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. sources in 2010.

Content 123

Content Marketing Embedding Conversation 123

Convince & Convert

APRIL 1, 2012

Flickr image from Jurischk. There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. sources in 2010.

Content 123

Content Marketing Embedding Conversation 123

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

OCTOBER 21, 2011

Image: ribarnica via Flickr, C C 2.0. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

Tools 183

Tools Flickr eBook Analysis 183

Talkwalker SM

MARCH 25, 2016

For marketers this kind of content is gold dust that has a tendency to spread like wildfire and helps brands connect with their increasingly social savvy audiences. Now if you’re a marketer I think that in itself is a pretty compelling reason to start thinking seriously about how you’re tracking visual content online.

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UGC Marketing Analytics Flickr 60

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Market Predictions Vary so Greatly? 00 am Enterprise 2.0

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Conversation Web 2.0 Startup Flickr 155

Twist Image

NOVEMBER 1, 2011

Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. What's trending? digital marketing professional. trending topic.

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Company Yahoo Microsoft Flickr 100

Waxing UnLyrical

JANUARY 3, 2012

The moment you choose to become a trend-setter in your industry, you join a never-ending arms race to stay fresh. ” And not in your eyes, but in the eyes of the market you’re targeting. To some, social media marketing is as foreign a landscape as the dark side of the moon. Image: id-iom via Flickr, C C 2.0.

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Flickr Fashion Apple iPhone 177

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Bill Hartzer

JANUARY 15, 2013

. – Present social media marketing strategies to existing and prospective clients. – Conduct market research to assist team in determining the best opportunities for client’s marketing initiatives, as well as developing comprehensive competitive analysis. Desired Skills & Experience. Requirements.

Social Media Management 129

Social Media Management Social Media Real Estate Tweetdeck 129

Waxing UnLyrical

JULY 12, 2011

Image: Abraham Lincoln’s Photography via Flickr, CC 2.0. [Ed: Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. To read the entire chat transcript, just follow this link. Should be fun.

Klout 173

Klout Journal Flickr ROI 173

Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. Why CEOs Shouldn’t Trust Marketing.

B2B 100

B2B Consultant Collaboration Flickr 100

Waxing UnLyrical

OCTOBER 7, 2011

Image: Beth Kanter via Flickr, CC 2.0. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

Influencer 163

Influencer Flickr Analysis Hosting 163