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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build blogs and teach conversational marketing and business relationship building techniques. Download the Social Media Press Release (pdf) and at least see what parts you want to take into your traditional press releases. Experiment with Flickr and/or YouTube groups to build media for specific events.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. Imagine you’re at a party.

Marketing 250
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Monday Roundup: Success

Waxing UnLyrical

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” Image: Julie Rybarczyk via Flickr, CC 2.0. 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online.

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Monday Roundup: SEO Tips

Waxing UnLyrical

Image: Kara Harms via Flickr, CC 2.0. Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO. Hence the seven posts below.

SEO 197
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How I’m Building My Press Distribution List

Waxing UnLyrical

I don’t have a background in public relations, but my current position as the marketing communications manager at TouchSystems requires some PR skills. One of the ways I’m doing that is through press releases about new products, changes to existing products, or developments at the company itself.

List 163
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12 Ways To Promote Your Website

Small Business Mavericks

Pay-per-click marketing – Through paid clicks you can drive targeted traffic to your website right now. Online press release – Distribute a press release through one of the many online press release distribution websites.

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The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content 237