Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 5 Metrics Every B2B Marketer Should Track. Why: Tracking the correct metrics can make or break your lead generation program. Eric Wittlake shares which data are essential for long-term marketing success. 5 Keys to Revolutionary Lead Generation.

Consultant 186

Consultant Flickr Metrics Skills 186

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Waxing UnLyrical

JUNE 12, 2013

Image: Roland Tanglao via Flickr, CC 2.0. Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Where do customer expectations come from? Public relations is another.

Film 258

Film Metrics Flickr Loyalty 258

Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

JANUARY 20, 2015

Image: Manitoba Coupon Maven via Flickr, CC 2.0. Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Wouldn''t you like to be in her kitchen?

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. After all, as long as there is a demand for the metric, it is bound to remain commercially available on the market.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Metrics: It’s Never “THE” Number; It’s Always “A” Number. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Headline Clickbait: PR Science or PR Fail?

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” Image: Julie Rybarczyk via Flickr, CC 2.0. 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online.

Press Release 186

Press Release Startup Consultant Flickr 186

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Consultant 100

Consultant Analytics Flickr Metrics 100

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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News Social Media Marketing Paid Search 100

Social Email Marketing

JUNE 26, 2011

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also.

Metrics 90

Metrics Social Media How To Message Boards 90

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

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Review Social Media Marketing Handbook 152

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing?  What metrics are appropriate for your campaign and what do they tell you? How How will you measure? What

Social Media 133

Social Media Marketing Paid Search SMS 133

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Social Media Marketing

MAY 7, 2010

But take a look at the top methods that both the CMO Council and Chief Marketer respondents indicated were important: Click-throughs and website views. Those are all methods of demonstrating effectiveness that can determine your content strategy and marketing channels moving forward. Photo credit: raneko (Flickr). How very 1999.

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Sentiment Flickr Metrics ROI 165

Firebelly

FEBRUARY 26, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly Work: J.C. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI?

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Feed Reader Marketing Paid Search Metrics 100

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Your comment has not yet been posted.

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Social Media Hubspot Marketing Paid Search 100

Waxing UnLyrical

APRIL 14, 2011

Meaningless metric if we arbitrary assign loose value to it. CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! mikedonatello: In fact, PR is an element of marketing, not a separate animal. measurepr -12:21 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Facebook / LinkedIn / Google Plus metrics (i.e.

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

JULY 24, 2012

On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. This was quite a delight, since Geoff is usually crazy busy, and proved to be an energetic chat, as you can see: A2 Measurement of outcomes forms the foundation of Marketing in the Round. You have to know where you are going to get there.

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Nielsen Flickr Research Metrics 185

Waxing UnLyrical

FEBRUARY 25, 2015

There were several responses to this, including from the Queen of Metrics herself, Katie Paine, and Johna Burke of BurrellesLuce: A2 Main reason is…@shonali gr8 job getting guests & timely topics. Image: Droid Gingerbread via Flickr, CC 2.0. 5 yrs later, we’re still going strong! The One When #measurePR Turned Five: Recap.

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Metrics Skills Hosting Consultant 100

Waxing UnLyrical

JULY 12, 2011

Don’s piece and the WSJ piece kicked off a discussion about whether coverage of the weaknesses of AVE in such a high profile publication such as the WSJ might allow some organizations cover for leaving this questionable metric in the dustbin. Image: Abraham Lincoln’s Photography via Flickr, CC 2.0. [Ed: Should be fun.

Klout 173

Klout Journal Flickr ROI 173

Social Media Marketing

JULY 18, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. But what is content marketing ?

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Waxing UnLyrical

MARCH 13, 2015

I think that’s an excuse for marketers and PR pros who are afraid of data. Image: Kevin Pelrine via Flickr, CC 2.0. Events Measurement & Metrics MeasurePR #measurepr Christine Perkett geoff livingston PR measurement SeeDepth Inc. measurePR #measurepr. A6) W/ less $ must dedicate more time plain & simple.

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Consultant Flickr Metrics Travel 100

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Maybe your clients are creative and visual so they like YouTube or Flickr better. Lurkers turn the tables a bit on marketers. 640 Million on Facebook. Million users on YouTube. 640 Million on Facebook. Million users on YouTube.

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Lurker Klout Policies Consultant 203

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

SEPTEMBER 3, 2010

Social Media Optimization – Gearing up for Social Search Today, search engine rankings are becoming the most sought-after metric in the online world. Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. This prevents automated programs from posting comments. View an alternate.

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Paid Search Engineering Flickr SMS 184

Waxing UnLyrical

FEBRUARY 12, 2016

Image: Robynlou Kavanagh via Flickr, CC 2.0. And on the other, we’re being blasted with messaging and marketing around as much mindless, cheesy consumption as our pocketbooks can afford (and if they can’t, never mind, go into debt for it!). Give up what doesn’t satisfy you or give your life meaning (the Lenten view).

Consultant 100

Consultant Flickr Metrics Communities 100

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 137

Social Media Yahoo Flipboard Flickr 137

Social Media Strategery

JANUARY 6, 2014

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” PR can and should serve a critical role in the integrated marketing mix.

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Sysomos Radian6 Data Analysis 134

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. Flickr Photo by Doc_Brown. Social media and content marketing are not inexpensive, they’re just different expensive. And that takes time. No, it’s your fault Mr. or Ms.

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Resources Company Social Media How To 167

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Waxing UnLyrical

APRIL 10, 2011

5 Facebook Insights metrics to track—and why , by Arik Hanson. Part of this is that I don’t really use it to market aggressively, but I figured I might as well have a page set up so that, if and when the time comes, I can do so. Image: Birdies100 via Flickr, CC 2.0.

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Flickr SEO Comments Metrics 157

The Marketing Blog

AUGUST 3, 2010

The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations. Set your Metrics Lastly, a thorough set of metrics needs to be defined against which your brand’s performance on Facebook can be evaluated.

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Web 2.0 Startup Metrics FeedBurner 152

SocialFish

MARCH 30, 2011

Clay tablet, 3100-3000 BC, photo by Takomabibelot (Flickr). The 15th century container, Latin manuscript, photo by Bazylek100 (Flickr). In a smart marketing move, the scheduler also shows other association products that match attendee interests. That’s a metric the board should like: a positive Return on Attitude.

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Case Study Library Communities Study 213

Twist Image

NOVEMBER 1, 2011

Whether we like this metric or not, it is what it is (as they say). Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. cable network.

Company 100

Company Yahoo Microsoft Flickr 100

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Trev Grant (Flickr) --.

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Social Media Automotive Klout Flipboard 160