Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? “PR has been answering these questions using media research for a long time,&# but they are much newer to marketing. Image: Lynae Zebest via Flickr, CC 2.0. Pretty radical, eh?

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Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human. It’s not just marketing. Guest Post by Jeremy Miller.

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Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Image: Do-Hyun Kim via Flickr, CC 2.0. Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

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Waxing UnLyrical

DECEMBER 1, 2011

I read an article in AdAge a couple of weeks ago that described the way the customer data market is set to change , due to new “personal data vault and brokerage” companies like Personal.com. Image: aussie , courtesy of Flickr, CC 2.0. Do You Have a Stake In The Personal Data Market? How much of it, at what price?

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Waxing UnLyrical

APRIL 8, 2015

Effective marketing. Marketing is most effective when it pulls qualified leads into your pipeline, and that’s all about attracting. How can you hone your marketing messaging to its most compelling and simple form? So we could call this marketing. Keep it simple in marketing. Image: Dennis Skley via Flickr, CC 2.0.

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Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

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Waxing UnLyrical

JULY 16, 2014

In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. Image: sean dreilinger via Flickr, CC 2.0. We formed a group called “ What I Saw at the Direct Marketing Revolution ” and began having discussions that weren’t really available anywhere else.

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Waxing UnLyrical

MARCH 21, 2019

Image: Tina Leggio via Flickr, CC 2.0. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Sometimes people are going to show their true engagement by liking or retweeting. It’s the nature of our modern world. Soothsayer. Storyteller. Just remember why you’re using it in the first place.

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Waxing UnLyrical

MARCH 24, 2014

Image: Maria Ly via Flickr, CC 2.0. Marketing For Small Businesses: There Is Strength In Numbers. Why: In this guest post for SteamFeed , Maria Elena Duron discusses collaborative marketing. Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Happy Monday! And guess what?

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Waxing UnLyrical

MAY 29, 2012

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! You knew this day would come. The day there’d be a post about the Manwich here at WUL. You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12. So how did we get to this point?

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Waxing UnLyrical

JULY 14, 2014

Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Wouldn''t you like to be in her kitchen?

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Waxing UnLyrical

NOVEMBER 17, 2014

Image: Sung Ming Whang via Flickr, CC 4.0. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. The Psychology of Pricing. When the Intermediary is not Adding Value.

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Waxing UnLyrical

JULY 8, 2013

Image: Sean MacEntee via Flickr, CC 2.0. How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Content marketing is owning, as opposed to renting media! Happy Monday!

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Waxing UnLyrical

JANUARY 22, 2014

Image: Chuck Hagel via Flickr CC 2.0. Now that these tools have been explored, you’ll see marketers and PR pros exploring how they benefit their clients and/or organizations. I think his show promo provides a blueprint for what a successful Vine for marketers will look like. Leave it to me to doubt humanity.

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Waxing UnLyrical

JUNE 2, 2014

Image: AJ Cann via Flickr, CC 2.0. How to Achieve a Return on Conversation with Emotional Marketing. Why: Good marketing is about starting conversations, not shameless self promotion. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Your Brand Is Not What You Sell.

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Waxing UnLyrical

SEPTEMBER 16, 2013

Image: Jørn Henriksen via Flickr, CC 2.0. 5 Metrics Every B2B Marketer Should Track. Eric Wittlake shares which data are essential for long-term marketing success. Business Marketing Resources Shonali Burke Weekly Roundup lead generation marketing your business take the lead'

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Waxing UnLyrical

MARCH 31, 2014

I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” ” Image: Julie Rybarczyk via Flickr, CC 2.0. 8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online.

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Waxing UnLyrical

NOVEMBER 24, 2014

Image: DVIDSHUB via Flickr, CC 2.0. A Content Marketing Thanksgiving Feast with All The Fixings. Why: Planning and executing your online marketing strategy can seem overwhelming. Are We Seeing the Slow Death of Thanksgiving? Laura Click explores this trend in her Thanksgiving post from last year. A Decade of Thanksgivings.

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Waxing UnLyrical

JULY 21, 2014

Image: Cher Amio via Flickr, CC 2.0. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool? Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message.

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

AUGUST 4, 2014

Image: Trey Ratcliff via Flickr, CC 2.0. What is Marketing Automation and How Does it Affect Social Media? How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance. Lee Odden shares some best practices for SEO and Inbound marketing. Why: Many people view automation in social media as a bad thing.

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DECEMBER 8, 2014

Image: Scottish Libraries via Flickr, CC 2.0. Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Why: Regardless of your audience, human to human connections ultimately result in successful marketing.

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Waxing UnLyrical

AUGUST 18, 2014

Image: aussiegall via Flickr, CC 2.0. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions.

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Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Image: esocialmediashop via Flickr, CC 2.0. Guest post by Sean McGinnis.

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Waxing UnLyrical

JUNE 12, 2013

Image: Roland Tanglao via Flickr, CC 2.0. Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Where do customer expectations come from? Public relations is another.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

SEPTEMBER 4, 2015

I couldn’t write about social media and marketing when we’re in the middle of the worst humanitarian crisis in decades. I found the photo I used to create this image from Cluster Munition Coalition on Flickr ( CC 2.0 ). There are millions of people around the world who do not have homes, safety, family.

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Waxing UnLyrical

DECEMBER 22, 2014

Image: James Jordan via Flickr, CC 2.0. 3 Essential Tips for Digital Marketers. In this post for Top Rank Marketing , Brooke Furry explores how digital marketers can prevent burn out by improving personal health, professional habits, and creative pursuits. Digital marketing shifts coming out of AdTech 2014.

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Waxing UnLyrical

JANUARY 13, 2014

Image: Gordon Bell via Flickr, CC 2.0. Content Shock: Why content marketing is not a sustainable strategy. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Happy Monday! After all, what is a New Year if not a chance to start fresh and break the binds of years past?

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

MAY 7, 2014

Image: Marie Coleman via Flickr, CC 2.0. Don’t Ignore Distribution in Your Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. . ‘Cos that’s how we roll. Problems, every business has them. The Complicated Problem of Social CRM.

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Social CRM B2B Conference Consultant 186

Waxing UnLyrical

JULY 29, 2013

Image: Leland Francisco via Flickr, CC 2.0. Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. So this week’s roundup focuses on… focus. Going On Vacation?

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Consultant Flickr Energy Resources 191

Waxing UnLyrical

JANUARY 17, 2014

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Image: Théo via Flickr, CC 2.0. The result: PR is poorly integrated with the rest of marketing. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake'

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Press Release B2B Curation Consultant 182

Waxing UnLyrical

AUGUST 31, 2012

Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! .” And from the team to you – have a terrific Labor Day weekend! You knew this day would come. The day there’d be a post about the Manwich here at WUL. You have probably eaten a Sloppy Joe sometime in your life.

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Waxing UnLyrical

JULY 1, 2013

Image: Artotem via Flickr, CC 2.0. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Is everyone looking forward to the holiday week? And for my fellow Americans, any big 4th of July plans?

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Meme Consultant Flickr Resources 233

Waxing UnLyrical

AUGUST 26, 2013

Image: Steve Worsethandetroit via Flickr, CC 2.0. The New Rules Of Content Marketing. Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Good morning! I’m in New York today, working on a really cool event with a really cool Japanese client. Life is good, right? Now it’s your turn!

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Wikipedia Consultant Flickr Compete 181

Waxing UnLyrical

JUNE 4, 2014

via Flickr, CC 2.0. In the realm of marketing, learning is the name of the game no matter what your goal is. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content' It’s been a heck of a ride! in West Bengal!)

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Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 26, 2013

Image: Rich Bowen via Flickr, CC 2.0. In this post you will find some planning and goal-setting methods to help judge the impact of your marketing and PR efforts. Check out the following scenario to see how you can use the metrics to judge the impact of your marketing scheme. Putting the basics into action. Look out for traps.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. Image: Joseph Swan via Flickr, CC 2.0. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. It’s complicated. His findings are pretty illuminating.

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