SocMed Sean

NOVEMBER 7, 2011

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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Social CRM Radian6 Software Creative Commons 275

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

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Social Media Social Networking Airlines SEO 235

SocMed Sean

JULY 29, 2012

Contrast Facebook’s waning success in the market with that of LinkedIn. –Sean *Wall Street image courtesy of ToonariPost on Flickr via Creative Commons. With a share price hovering around $25.00 per share, compared to it’s $38 IPO price…someone ought to be questioning the move.

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