Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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A Partial Reading List for PR Students

Social Media Strategery

Image courtesy of Flickr user vasta. You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s as relevant now and it was then, and is a great foundation for any PR or marketing professional. Successful marketing is integrated marketing.

List 131
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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Here’s a hint for all you young PR pros out there: Image courtesy of Flickr user terren in Virginia. What does this mean? What if (gasp!)

Industry 117
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You Become What You Measure

Social Media Strategery

What scared me as I read this article is that I see marketing and PR taking the exact same road. PR can and should serve a critical role in the integrated marketing mix. Image courtesy of Flickr user themadlolscientist. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. Will it stop?

Sysomos 134
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How a New Communications Graduate Can Stand Out

Social Media Strategery

Image courtesy of Flickr user stevendepolo. You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. Pretty much all recent grads have a decent resume. Most have a LinkedIn profile.

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Creative Commons image from Flickr user Slackley. Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. Where’s the PR, advertising, and marketing community in all of that? This post originally appeared on PRSA Pittsburgh’s blog. . I want to prove them wrong.

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

Photo courtesy of Flickr user SeRVe Photography. "Let's Those users, demographics, markets, and audiences that you and your analysts always talk about? " Smart organizations are realizing that marketing and advertising can only take them so far. They're actual human beings. "We have real power and we know it.