Dave Fleet

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My 2012 Reading Challenge: 36 Books

Dave Fleet

Game-Based Marketing. Image: kwerfeldein on Flickr). Stand-out books for me last year included: Fiction: The Hound of the Baskervilles. A Game of Thrones Series (4-Book Set). The Book of Lost Things. The Last Ringbearer. Non-Fiction: Workarounds That Work ( here’s my review ).

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Startups: No, You Don’t Need To Hire A Social Media Experts

Dave Fleet

You’re not likely to be walking around with a large marketing team; you don’t have big operating budget. Who can handle your PR or marketing and integrate that strategy with your online activities? Image: Flickr , via Peter Shankman ). In that context, each dollar needs to deliver maximum return. informed guess.

Startup 401
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Don’t Put All Your Social Media Eggs In One Basket

Dave Fleet

They also look to backup their photos on Flickr, as people realize that site may not be a sure thing after all. Because many companies have campaigns in market over the run-up to the holidays, and any change in layout or functionality runs the risk of breaking or severely hindering the effectiveness of those promotions.

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57 Social Media Policy Examples and Resources

Dave Fleet

Employee Social Influence Marketing Guidelines. Online Social Media Principles. Online Communications Policy. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy. Fellowship Church. Blogging Policy. Community Guidelines. General Motors. Blogger Policy. Georgia Tech. Guidelines for Student Blogging. Harvard Law School.

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47 Books For Your 2011 Reading List

Dave Fleet

The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). Image: kwerfeldein on Flickr). In Defense Of Food – Michael Pollan (via @slowfoodist ). Superfreakonomics – Steven Levitt & Stephen Dubner (via @DoctorJones ).

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