Adam Sherk

article thumbnail

Social Media Super Bowl: Which Team Has More Reach?

Adam Sherk

Photo credit: Steven Snodgrass (it’s a Creative Commons photo on Flickr, but I couldn’t get WordPress to link to it directly above). Hopefully we’ll see some creative use of social media by both the teams and some of the players. And good luck to both teams in Super Bowl XLIV. P.S. Vikings fans, I feel your pain. You had it.

Team 150
article thumbnail

Does Google Want Brands in Your Social Circle?

Adam Sherk

by Adam Sherk on March 24, 2010 It has been a couple months since Google Social Search was made available in beta to all users on Google.com, so I thought I would revisit it from a marketing perspective. That’s great for marketers, but is it what Google wants?

Google 129
article thumbnail

Does Social Media Increase a Journalist's Value?

Adam Sherk

In developing social media strategies for news sites, marketing typically takes the lead on the audience development and content promotion aspects, while the editorial staff focuses more on using social media for sourcing, identifying trends, coming up with story ideas, etc. But there is actually a lot of overlap between the two groups.