Flickr and Marketing - Social Media Informer

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research

Research Social Media Marketing Retail

Professional Services at the Digital Crossroads

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. image credit: PedjaP via flickr.

Consultant

Consultant Flickr Advertising Collaboration

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content

Content Press Release Flickr Collaboration

Social Media Success is About The Customers, Stupid

Adam Cohen

MARCH 30, 2011

They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Being first to market doesn’t guarantee success, nor is it a requirement to gain success. …getting coverage at PR and marketing conferences. Photo credit: cayusa via flickr.

Social Media

Social Media Airlines Sentiment Conference

Some Brand Haiku Humor

Adam Cohen

NOVEMBER 15, 2010

In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. photo credit: jadendave via Flickr. Co-opetition in the World of Social Media Marketing (10). See the entire list at Aaron’s original post. Don’t recall what a Haiku is?

Brands

Brands Posterous Foursquare StumbleUpon

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. photo credit: Evan via flickr. Are you seeing the same thing?

Data

Data Flickr Statistics Survey

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

JANUARY 13, 2015

Attention digital marketers: It’s time. If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. photo credit: Evan via flickr. Are you seeing the same thing?

Data

Data Flickr Statistics Survey

Professional Services at the Digital Crossroads

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. These are exciting times for anyone in the advertising, marketing and communications space. image credit: PedjaP via flickr.

Flickr

Flickr Consultant Collaboration Advertising

On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

What’s clear to me though, is that companies need to evaluate the following when making a decision on how and where to get help to infuse social media into their marketing or other business tactics: Industry experience of the provider. Photo credit: caseymfox via Flickr, with apologies to Dr. Seuss. Social media integration.

Posterous

Posterous Consultant StumbleUpon Flickr

The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Does this apply to all areas of interactive marketing? What did I miss?

Tools

Tools Posterous SEO StumbleUpon

Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. Photo credit: niemster via Flickr. 10 Reasons Market Research is Critical to Social Media (6).

Social Media

Social Media Paid Search comScore Posterous

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Photo credit: fdmount via flickr. Micromarketing: Relationship Marketing Through Advocacy (5). Co-opetition in the World of Social Media Marketing (10). Let’s face it. Etiquette is a lost art. Related Posts.

Facebook

Facebook Instant Messaging SMS Posterous

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have an “old school&# brand that has been around for ages, and have deep roots in the traditional marketing days where the advertising industry boomed. Related Posts.

Company

Company Social Media Posterous StumbleUpon

The Content Convergence Dilemma: Where’s the Content Department?

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Marketing organizations are historically built around generation of “finished” content. I’ve seen clients put all the funding for that in marketing, and others in PR.

Content

Content Press Release Flickr Collaboration

Some Brand Haiku Humor

Adam Cohen

NOVEMBER 15, 2010

In his continuing reign as the Kevin Bacon of Social Media, Aaron was quickly able to recruit a list of talented marketers to join in the fun. photo credit: jadendave via Flickr. See the entire list at Aaron’s original post. Don’t recall what a Haiku is? Here you go. Now put it back, please.

Brands

Brands Flickr Hashtag List

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge

Badge Disqus Web 2.0 Retail

On Facebook and the Death of Etiquette

Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing” for a minute and think about how people interact on a regular basis. Photo credit: fdmount via flickr. Let’s face it. Etiquette is a lost art. New technologies change that behavior as people seek to leverage the convenience they provide. Have an example to share?

Facebook

Facebook Instant Messaging SMS Flickr

Social Media Informer

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Professional Services at the Digital Crossroads

Trending Sources

The Content Convergence Dilemma: Where’s the Content Department?

Social Media Success is About The Customers, Stupid

Some Brand Haiku Humor

Update Your Segmentation Model With Social Data Before It’s Too Late

Update Your Segmentation Model With Social Data Before It’s Too Late

Professional Services at the Digital Crossroads

On Beyond Snake Oil

The Digital Five Tool Player

Social Media Does Not Exist

On Facebook and the Death of Etiquette

Making the Leap: Why Companies Struggle with Social Media

The Content Convergence Dilemma: Where’s the Content Department?

Some Brand Haiku Humor

I Will Not Write About Old Spice

On Facebook and the Death of Etiquette

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