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Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Put these on YouTube and/or Vimeo, embed them in your blog posts, and share them on your social networks as well.

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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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This Week in Social Media – 5/22/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

Throughout his time at Harvard, O’Brien wrote for the humor magazine, Harvard Lampoon. A huge orange blimp – hot air balloon – with a build in GPS has been circling around major cities on the east coast during the month of October enabling Foursquare-users to earn a Conan-BlimpSpotter badge as well as seeing images on Flickr. •

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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. These are those links.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Does adding Twitter to your CRM process make it more social?

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This Week in Social Media – 5/15/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Image credit: Jill Clardy (Flickr).