Direct Marketing Observations

MAY 17, 2013

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? Give them anything and they will run with it.

Flash Mob 219

Flash Mob Reddit Review Social Media 219

Direct Marketing Observations

APRIL 27, 2010

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 5) Tamar Weinberg is a star.

Flash Mob 164

Flash Mob Sites URL API 164