Direct Marketing Observations

Trending Sources

Yelp is Broken and Social Flashmobs Apparently Rule

Direct Marketing Observations

This doesn’t absolve the restaurant owners but it does highlight the typical flash mob actions that occur on social networks. How many of those 1131 reviewers actually ate at the restaurant and how many just piled on for some good old flash mob social media bashing? This act in and of itself says a lot since in his own right, Ramsay can be pretty irascible. 99.9% 99.9%.

What drives participation in a social network?

Direct Marketing Observations

Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. With that being said, once people are “there&# , and they “get it&# , they can see pretty quickly what the trans-formative nature and power of social media is like, and what it can do. Validation.

10 social sites to start your year off with

Direct Marketing Observations

Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. 2010 is going to be an interesting year for all of us. With that being said, what year isn’t right? Well anyway, I wanted to start the first week of the new year with some things you might have missed that are worth sharing. You have to pay for it, but the cost is not obscene.

Flash Mobs Go Social in India

Waxing UnLyrical

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India. Do share your thoughts in the comments.

Legal Rules for Creating Flash Mobs and Performances

Spin Sucks

Recordings of flash mobs, smart mobs (their commercial publicity counterparts), pranks, and other guerilla performance activities now comprise their own entertainment genre, and their transgressive nature is central to their appeal. Her advice: Never assume your flash mob or prank is legal. Today’s guest post is written by Jay Pinkert.

Tabernacle Tuesday: The Entire Mormon Tabernacle Choir Flash Mobs Williamsburg

Stay N' Alive

Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. Flash-Mobbed the audience, singing "My Country Tis of Thee" and "Yankee Doodle", both American Patriotic songs. The Mormon Tabernacle Choir is doing some cool things with Social Media on their tour out East. I shared the Infographic earlier.

Gin and Topics: Truth is Stranger than Fiction

Spin Sucks

Social Media Top 5 banker saves ducklings best prom photos of 2012 flash mob wedding proposal gin and topics polar bear pictures tornado at kansas weddingThis morning I posted a picture of the temperature on Facebook. It’s 48 freaking degrees in Chicago. On June 1. It was in the mid-90s this past weekend. Heck, I have a great start to my really unattractive cycling tan already.

Gin and Topics: The Chatroulette Version of Call Me, Maybe?

Spin Sucks

The Flash Mob Proposal. I love flash mobs. Todd Lyden knows this so he made sure I saw this flash mob proposal. Social Media Top 5 buttermilk the goat call me maybe chatroulette flash mob proposal gin and topics happy olympics worker swimming with dolphinsOne of those people is Justin Brackett. So go ahead. Laugh it up. Call Me, Maybe?

Capturing Attention: The First Step to Action

Waxing UnLyrical

This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. I love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. Right? ” … have they?

Give to the Max

Geoff Livingston

It’s been a real fun and meaningful experience, from flash mobs to training hundreds of nonprofits on how to be more successful online. Cause capacity DCWEEK exercise flash mob Give to the Max Day nonprofit rally trainingAfter five months of planning and hard work, Give to the Max Day is here. More than $ 140,000 in awards are available. Please join us!

T Mobile Scores Again With a New Viral Hit


T Mobile has, in past, brought the best virals and flash mobs like The Fake Royal wedding , The Parking Ticket Stunt and the Welcome Back. Best Practise Cases Fake Royal wedding Flash mob T mobile The Parking Ticket Stunt Video Virals Welcome Back YoutubeThe Viral: hit or miss? But I guess, no one cares for this one, considering the number of views it has gathered.

By: Marriage Equality – DANCE with Flash Mob at SF Pride - Lez Get.

Ari Herzog

From flash mobs to toast mobs?

The Way of the Web

It seems as if one of the industries creating more unusual advertising and marketing material has to be mobile handset makers. e.g. Share hosted by Wikio. Which is linked to the new HTC Wildfire , as well as setting a new Guinness World Record for toast mosaics. The phone itself is HTC’s latest handset with the HTC Sense implementation of Android, a Friend Stream to check Facebook, Flickr and Twitter at the same time, and caller ID which includes the Facebook status of the caller and other details (Something increasingly useful). There’s more detail on the HTC Wildfire, here.

The Internet Is Not Evil

Twist Image

Flash mobs , text messaging and Twitter doesn't create a platform for crime. flash mobs. It's easy to blame technology, Social Media and even Facebook when people do bad things. Please watch this: "Guns don't kill people. People kill people." " I actually don't believe that. I'd prefer a world without weapons. That being said, the Internet is neither good nor evil. It's what people do with it that will make it good or evil. " The truth is that you get out of the Internet what you put into it. It's the people. Not the technology. communications.

The Beast About Strike

Twist Image

The Twist Image team spent over six weeks in training for a very special Flash Mob that took place on Halloween in Montreal. I had too much travel to make the commitment, on the day of the flash mob I was in two big client presentations and ultimately, this event involves two things I'm really not good at: dressing up and dancing. flash mob. Team effort.

The Age of Authenticity Washing

Geoff Livingston

Many people claim to be nice in the social media blogosphere while they curse out their peers in emails or police contrarian opinions through flash mobs. Two x Two Faces by J.D. Hancock. There have been a couple of recent posts acknowledging the decline of authenticity on the social web. Authenticity washing is abound. This is just the tip of the iceberg. Be you. Actions are not.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic Flash Mob thattababy

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. Image via I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. “Fun” and “funny” are two different things. Aren’t they at odds?” Fun is human. marketing content.

Super Bowl Anti-Marketing

Geoff Livingston

Examples include clubs with no names, flash mob purchasing of suddenly available classic Nikes, and stripped-down menus that just offer one type of fare. On Friday, Network Solutions launched its GoGranny campaign, a guerilla marketing effort featuring Cloris Leachman as a disgruntled, cursing elderly woman angry about being cut out of GoDaddy’s annual exploitative ads.

How a Video Breathed Life into a Michigan City

Ari Herzog

The beauty of flash mobs is when people come together in public places to entertain others. Train stations and outdoor plazas are typical locales of flash mobs due to their vast performance spaces and pedestrian-friendly hubs. Participants tell their friends to join expected tourists, and everyone has a good time. Photo by OzInOh. Can’t see it? Click here.

The Age of the Sycophant

Geoff Livingston

Instead of dialogue, we have “ social propaganda &# designed to convince the sycophant to buy products, subscribe to questionable services, market their heroes trying to build businesses, and in the worst cases, defend offended parties via the flash mob. Sycophant – A self-seeking, servile flatterer; fawning parasite. One thing is clear. Look at Philadelphia, for example.

The Bulgarian Principle

Geoff Livingston

In the past year, I defended Guy Kawasaki and Cathryn Sloane from flash mob pile-on attacks on this blog, and I received a few interesting remarks about civility from those who felt justified in forceful criticism. On Tuesday night, I sat at the Livingston table for the Anti-Defamation League (ADL)’s 100th anniversary. Principle First. One cannot exist without the other.

All Polls and Surveys Are Not Equal

Geoff Livingston

Keep in mind on line polls — particularly those on social media — often suffer from fan based flash mobbing towards a favored outcome. Image by renaissancechambara. In Washington, polls and surveys drive policy decisions, particularly around campaign season. Launching a poll or a test on a web site is so easy now that anyone can claim to execute research. Indeed, they are.

The Murky Nature of Internet Vigilantes

Geoff Livingston

The severity of mob justice can cause one to forget the original provocation, creating permanent tar and feathering moments that scar recipients forever in mind AND Google. Watching flash mob justice is frightening. Image by Frank Tellez. Freedom allows many things, good and bad. In a romantic sense, it makes sense. That’s unfortunate. The Egotism of Vigilantes.

The Future of Link Building


Think of the flash mob dance hosted by T-Mobile and The Noob Guide to Online Marketing by Unbounce. This is a guest post by Christopher Jan Benitez. Google, arguably the most relevant search engine in the world to date, has been aggressively rolling out updates on algorithm changes since last year. The current trend in link building starts with your own content. Content Marketing.

Haters Hate and I Choose to Listen

Geoff Livingston

Inspiring people to change behavior requires a different approach than fingerwagging or worse, troll-like attacks and flash mobs. Image by pixel8. Haters gonna hate. It’s what top bloggers and community managers say when they interpret criticism to be nasty and inappropriate. Brands and bloggers alike need to listen to harsh critics. Differentiate Listening and Responding.

Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations). Occupy Wall Street or #OccupyWallStreet – the demonstrations have turned nasty with NYPD arresting, macing hundreds of people. Too little, too late in my book.

Mera Bharat Mahaan, or, Thoughts on India’s Independence Day

Waxing UnLyrical

And though no one may cop to it, I’m convinced the whole flash mob thing was dreamed up by someone inspired by the epic song-and-dance sequence in typical Hindi films. Today is India’s 65th Independence Day. It’s a national holiday in that country (as it should be), and despite the official parades, etc., And it’s such a contradiction! It’s a mess.

We live in strange times…

The Way of the Web

I’ve seen the media mis-label social networks and flash mobs, and at the same time as they look at communication tools as a cause, they’re using them to share their own content from reporters on the ground and news teams back at the studio. It’s been a strange couple of weeks, both personally and given the events occurring across the country. Having seen and attempted to analyse social media in the context of events abroad, it’s been strange looking at something so close to home, affecting friends and former colleagues. Digital Culture

It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. I love how, when used well, social media can build powerful communities to effect real change and real results. To me, this can be much more impactful when it comes to reaching our end-objectives (which is what we should begin with when we embark on public relations , right?)

Social Media From A to Z: A Glossary


Flash Mob : A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via social media, viral e-mails, or phone. But never fear! Here’s a quick guide to some of the terms you may encounter.

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Seems completely normal, right? Now, what if another soda came out.

7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way. They got excited. thanks.

Video 22

Version 2 of Viral Success


Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. It’s possible since the video has had 35 million views. The concept is to thank those consumers who pay their TV license instead of hunting those people who doesn’t. Isn’t it always like that?

Curb Your Blogging Frustration in 8 Steps


Barely enough traffic needed for a respectable flash mob. This guest post is by Marc Ensign of and That last blog post was really good. It was supposed to be the one. The post that launched you into blogging stardom. Right into the spotlight. Making you an overnight success. That post was supposed to change everything. But it didn’t. Instead, it received the usual handful of tweets, smattering of likes and a gaggle of comments. And a majority of the traffic you did get either came from you or from people that share your bloodline.

When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment Show More Trackbacks Tweets that mention New post: When The Media Plays Scrooge (re: todays #metrocarols flash mob h/t #socialmedia -- says: December 13, 2010 at 10:32 am [.] Repair work? Check. Check.

Journalism Skills for Everyone

Geoff Livingston

In some cases, this has given rise to questionable leadership enforced with punitive measures and in the worst cases, flash mobs. Otherwise, society will deteriorate into some quality networks and in the worst cases, ignorant mobs. When information sources become fractured and degraded, people break into smaller polarized groups , each supporting their own group think.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

That’s how it works. You get a new government and a new archive of information. I’m not sure why they do that? So we can’t quote past history maybe? Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. What do you think? Gratuitious hot guy. Please spell out I.R.O.N.Y before going all politically correct on me.

Down with the Teflon Revolutionaries

Geoff Livingston

With pitchforks and torches, the mob brought down an unresponsive and paternalistic media, that had used decades (broadcast) and centuries (print) of scarcity and monopoly to own the agenda. When they are called to task for such acts retribution through silence, attacks, and — at its worst — flash mob abuse occurs. Like Andrew Keen predicted, the mob is ugly.