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A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online. business column.

Hitwise 101
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Sharing Is Caring (And Selling)

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At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). online retailer. business column.

Wiki 102
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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. I miss the days when social media was more personalized.

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Why Email Needs A Facelift

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From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts).

Wikipedia 101
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

It’s not enough just to produce great content, it has to be made “findable.&#. Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. 92% of b2b buying cycles start with search. Some also serve as management platforms, which is helpful.

Sentiment 164
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing.

Marketing 279