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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 141
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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Is your content FINDABLE? WHY are you creating content? WHO are you creating content for? How will your content HELP them? Is your content UNDERSTANDABLE? Is your content RELATABLE? Is your content ACTIONABLE? Is your content SHAREABLE? How will you PROMOTE your content to ensure the RIGHT people see it? How will it HELP your BUSINESS?

eBook 78
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28 Qualities of Amazing Content Marketing

Pam Moore

Findable – If your target audience can't find it, it's all for nothin'! Audience focused – Content must be focused on the reader more so than your own self promotion. Know your audience. Know what they want, need, desire. Get in their head and connect with them via content that helps them in business and/or life.

Content 113
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6 Innovative Digital Marketing Tools for 2024

Convince & Convert

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. Share of Voice measures what percentage of the total SERP real estate or visibility is taken up by results from that domain.

Tools 116
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. It’s an interesting tactic because your ads get more real estate and higher CTR. Should we call this LIO (LinkedIn Optimization)?

Marketing 279