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The Business (To Business) Of Social Media

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It was just announced that LinkedIn acquired SlideShare (more on that here: LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M ). What makes any media "social" is the ability for the media (in and of itself) to be as shareable and findable as possible. content sharing platform. That's core.

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How To Use The Instagram Link In Bio The Right Way

Keyhole.co

It’s simple: the platform has been built from the ground up with visual engagement in mind. You can also consider leveraging hashtags to make your Instagram page and content more findable. But what makes Instagram so useful for driving traffic?

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Facebook Is About To Explode (In A Good Way)

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It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service.

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A Pinteresting Story

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In fact, if Facebook's growth and interest continues to propagate, we can expect that more and more platforms will simply offer social networking solutions that can live and play alongside and within Facebook (much like Twitter does). Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online.

Hitwise 101
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Has Search Replaced Bookmarking?

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Most people used bookmarking as a way to remember where a piece of content was (or to make it more findable to others). Do we really need an online social bookmarking platform anymore? Things are findable. Search has changed. Bookmarking has changed. Content used to come and go. It's a question worth asking.

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Don't Quit. Yet

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It helps people share your content and creates another platform for discourse. Your job is to make everything that you create as shareable and as findable as possible. I believe that to be the core truth of Social Media: how a brand makes itself as shareable and findable as possible. Social Media will not bend to your will.

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Removing Technology

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This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. Making your content as shareable and as findable as possible. It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them.