Convince & Convert

AUGUST 4, 2011

The default state for most content marketing initiatives is to focus on content that we OWN, that resides on web properties we control. Each and every time you decentralize your content, you make it findable by people who don’t know you yet, and that’s how you drive your business forward – not by preaching to the choir.

Content 147

Content Findability Marketing URL 147

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. Is your content FINDABLE? Irresistible (definition).

eBook 141

eBook Content Findability Template 141

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. Are you findable? Just how serious is your business about the digital channels?

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. This is a dis-service to Digital Marketing. Don't confuse Marketing and Advertising. The majority of them are advertising professionals.

Findability 107

Findability Marketing Loyalty ROI 107

Twist Image

APRIL 22, 2012

Heather Lutze has been a part of many digital revolutions (she used to work at Yahoo ) and is now the head of the Findability Formula. If you're still struggling with how to get found in the search engines, her first book, The Findability Formula - The Easy, Non-Technical Approach to Search Engine Marketing , is a great place to start.

Findability 85

Findability Yahoo Engineering Mobile 85

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. Is your content FINDABLE? Irresistible (definition).

eBook 78

eBook Content Findability Template 78

Twist Image

MARCH 5, 2011

Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers. Figure out what your overall business objectives are, and build your marketing and content strategy around it. digital marketing. marketing strategy. ann handley.

Types 111

Types Findability Company Content 111

Twist Image

OCTOBER 4, 2012

They have a deep interest in digital marketing and social media but grapple with the idea of a conversation with consumers. What makes something (anything) "social" is a brand's ability to make their marketing materials (and this includes their content) as shareable and as findable as possible. digital marketing.

Conversation 108

Conversation Findability ROI Advertising 108

Ignite Social Media

MAY 18, 2016

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? Top talent appreciates CEOs that demonstrate the company’s core values, and they often expect the company’s top leaders to be findable online. For us, the answer is yes…most of the time.

Findability 111

Findability Social Media Collaboration Team 111

Twist Image

AUGUST 2, 2013

It allows Facebook to track trends and what is being shared in new and dynamic ways but, ultimately, the easier Facebook makes the content that is being produced on the channel as shareable and findable as possible, the harder it becomes for Facebook users to not use and increase their usage of this service. facebook marketing.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). Social media makes your business more findable and more shareable.

Findability 106

Findability Social Media Case Study ROI 106

Twist Image

FEBRUARY 16, 2012

People don't hate being marketed to. People hate marketers who lie about the benefits and value. It sounds simple enough, but it's so rarely practiced that we wind up giving sales, marketing and advertising a bad rap. My main job at Twist Image is to get people to buy our marketing services. inbound marketing.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Twist Image

JUNE 17, 2016

What an amazing day we had at The Art of Marketing in Toronto today. Prior to our conversation, I sat down with my good friend, Ron Tite (CEO of content marketing agency, The Tite Group and an awesome speaker) who interviewed me about the current state of marketing, branding and communications. . Her name was Bethany Mota.

Marketing 40

Marketing Findability YouTube Analytics 40

Twist Image

OCTOBER 11, 2011

The brands that want to win in the Social Media space can start with a very simple tactic: make all of the interesting things that they do as shareable and as findable as possible. True Social Media Marketing. If the brand does a lot of things right, they can expect the outcome to be some nice engagement. blog comment. broadcasting.

Findability 110

Findability Conversation Engagement Advertising 110

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. I think I like this model because it uses something we’re already paying for (email) to determine the brand-building value of something that’s a newer addition to the marketing program (Facebook).

Findability 151

Findability Facebook Newsletter Cost 151

Twist Image

AUGUST 1, 2013

Don''t shoot for a conversation, simply do your best to make your content as shareable and as findable as possible. content marketing. If the first rule of Fight Club is that you do not talk about Fight Club, then the first rule of social media is that you must talk about social media. Interestingly, it this presentation is from 2012.

Social Media 106

Social Media Findability Conversation Brands 106

Twist Image

AUGUST 19, 2011

I often tell brands that are trying to figure out if Digital Marketing is going to replace their traditional marketing endeavors that, " everything is 'with', not 'instead of'." Your job is to make everything that you create as shareable and as findable as possible. digital marketing. traditional marketing.

Findability 105

Findability Web 2.0 Twitter Publishing 105

Twist Image

MAY 9, 2013

You have a marketing problem. Unfortunately, too many marketers think that they have a branding problem. Unfortunately, too many marketers think that they have a branding problem. Making the content that you are creating as shareable and as findable as possible? Yes, marketing optimization has been on the brain lately.

Brands 108

Brands Press Release Findability YouTube 108

Twist Image

JUNE 20, 2011

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. A defendable and unique market position. digital marketing. market position.

Findability 111

Findability Mobile Social Media Brands 111

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 123

B2B SEO Travel Hubspot 123

Keyhole.co

JANUARY 18, 2024

You can also consider leveraging hashtags to make your Instagram page and content more findable. Aside from just improving engagement, doing so will even help improve the user experience and make people want to follow you.

Instagram 52

Instagram How To Insurance Findability 52

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Ari Herzog

JANUARY 12, 2016

I once met a woman who works in marketing but cannot be found on Google. by Frank Steiner I feel sorry for Sarah – she works in marketing? I don’t mean they have accounts and don’t use them (though I know people in this category) but they don’t have accounts at all. They never did and they don’t want to join.

Findability 70

Findability LinkedIn Social Networking Facebook 70

Convince & Convert

JANUARY 18, 2024

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before. Perplexity.AI

Tools 117

Tools Marketing Findability Real Estate 117

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Number one was big data analyst.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. I’m a huge proponent of content marketing and social media. Number one was big data analyst.

SEO 60

SEO Findability Skills Paid Search 60

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. It’s not that easy.

Findability 201

Findability Domain Name Policies Social CRM 201

Twist Image

NOVEMBER 13, 2012

On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. In fact, 8 in 10 respondents said that more than 20% of their new emails came from marketers." We need to make it as shareable and as findable as possible to those that need it.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Twist Image

APRIL 9, 2014

Marketers, we have a problem. All over the world, junior brand and community managers are building PowerPoint decks with charts, graphs and quotes from this article in an effort to demonstrate both how "in the know" they are, and how antiquated the upper echelons of the marketing and communications are. Both are misnomers.

Questions 102

Questions Content Press Release Findability 102

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And better yet, “followable”? Spoiler alert: it’s not so straightforward.

Tips 138

Tips Hashtag How To Trends 138

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

AUGUST 1, 2012

The classic line that if you want to please everyone, you wind up pleasing no one is somewhat true in this day and age of content marketing as well. We live in a day and age when the content that is created is now all indexable, shareable and findable forever. Content is not about marketing. content marketing. publishing.

Content 109

Content Findability Press Release Publishing 109

Twist Image

MARCH 17, 2011

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. It isn't for Digital Marketing. Here are 6 ways to become more digital: Learn it.

Findability 110

Findability Analytics Mobile Google 110

Diva Marketing Blog

DECEMBER 31, 2011

Your presence, especially on open social networks e.g. LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Clara Nelson, one of the awesome project managers at the American Marketing Association, understood the concept. You have, by default, let loose into the world. your personal brand.

Social Media 69

Social Media Findability Project Social Networking 69

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

If someone I know with this implanted transponder were to be kidnapped and the kidnappers were aware that the device was on her person, they’d probably spend their first few moments cutting out the device and making sure she was not findable. Ever watch CTU? It’s not far-fetched.) Photos by Shutterstock. Like this post?

GPS 217

GPS Privacy Findability Report 217