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This Instagram Video Contest Offers Fans Chance to Appear in a Horror Film

Convince & Convert

One such marketer, Fandango, is joining forces with the new film Ouija to host a “Scare Off” Instagram video contest inspired by popular horror movie moments. A chance to win a walk-on role in a 2015 Blumhouse Productions film, the. » Social Media Case Studies' Read the whole entry. » The prize?

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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar

Mindjumpers

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me! Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad.

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Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? The brand used specific platforms to showcase different parts of the collection – including shoppable video, behind-the-scenes photography, short films, and exclusive music. What did you think were the most interesting case studies of 2012?

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

WebInKnow

Several days ago, Gillette , the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective.

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Case Study of @TheAcademy vs @TheGrammys

Ari Herzog

Film critic Roger Ebert tweeted it best about the 83rd annual Academy Awards broadcast February 27, 2011: He may as well have tweeted about @TheAcademy’s official Twitter messages which were equally dull. But of course they do, right? -- Thanks for reading Case Study of @TheAcademy vs @TheGrammys by Ari Herzog.

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Competitor mapping: The benefits and how to create your own

Sprout Social

You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. For example, cable and streaming services are indirect competitors because they both offer film and TV shows. It’s like preparing for a championship game.

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1/3 of Moviegoers Purchase Tickets Via Mobile Phone

The Realtime Report

The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of adults). Social Media Statistics entertainment film mobile mobile advertising movie theater movies smartphone'

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