Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” While estimates can vary, at least 30% of the population absorb information best when it’s illustrated, filmed, or drawn.

Content 95

Content Marketing Meme Hubspot 95

Viper Chill

DECEMBER 2, 2012

A Simple Idea That Helped Quicken Software Reach 70% Marketshare. Of course, most users were not only balancing their checkbooks within eight minutes but also discovering that they couldn’t live without this software. Content based for me means content in the form of thought leadership, whether it’s white papers or assessments.

Reddit 80

Reddit Wikipedia Aggregator Cost 80