Waxing UnLyrical

article thumbnail

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

Even though it was really early in the morning, I had a terrific car ride… not least because Rick Henry , the operator of the car service (or, at least, the car I was being driven in) had a lot to say about how he, a small business owner: Is using (or not using) social media to drive his business.

article thumbnail

The Invisible Rock Stars

Waxing UnLyrical

She even had the KGB watching her when on assignment in Russia, when she was a social scientist, doing international media research with the US Information Agency (which existed from 1953 until 1999). How many of you, who are active in social media and are business communicators yourselves know who she is? , she’s.

Film 227
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Lessons for Nonprofits from Kony 2012

Waxing UnLyrical

The big story last week was Invisible Children’s 30-minute film on Joseph Kony. And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1.

Film 246
article thumbnail

Monday Roundup: Being of Service

Waxing UnLyrical

So, for this week’s roundup, I wanted to explore the idea of being of service vis-à-vis our Social PR world… as well as in general. How to Build a Social Media Ambassador Program. Why: By now you know that community is at the core of my Social PR philosophy. Here we go. I am not a volunteer, I am human.

article thumbnail

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Lisa Larranaga Denten is the social media manager of Cision US. If you’re hosting a meet-up, ask attendees to answer questions on-camera, and edit the montage together for distribution.

Eventful 195
article thumbnail

Monday Roundup: Breaking the Cycle of Mistakes

Waxing UnLyrical

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . Five tips to turn social media mistakes into customer advocacy.

Loyalty 196
article thumbnail

Marketing in the Round with Gini Dietrich

Waxing UnLyrical

And I’m not going to lie about a book and say it was great just because some social media who-hah wrote it. Oh, one more thing: I filmed this video using my D-I-Y, fits-in-my-handbag iPhone movie studio , and then edited it in iMovie. I don’t do a lot of book reviews here at WUL, because: 1. Sorry, but they are!

Marketing 231