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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.

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Life In Lockdown: Record Numbers Go Online For Essentials And Experiences

The Realtime Report

Online shopping has outstripped all other forms of spending over the past month, with more than half of UK shoppers (57%) saying they are shopping online more than ever and record numbers signing up to virtual experiences like home fitness classes, TV and film subscriptions and online learning during lockdown. Image from Pixabay.

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Halloween hashtags to kickoff spooky season

Sprout Social

Retailers, makeup brands and craft stores typically have the best use cases for costume hashtags. Hashtags that borrow from Halloween’s spooky origins are popular for promoting films/shows and sharing memes/art. Try filming an educational video for your followers and use popular hashtags like: #HalloweenNeeds. Autumn and #Fall.

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An Introduction to Vertical Social Networks

Buffer Social

Source Letterboxd Letterboxd is a social film diary where users can rate, review and tag films as they watch them. According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform. With over 60 million users, Goodreads is one of the most popular vertical social networks.

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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

The fashion house teased its Lunar New Year short-film, A New Awakening, on Weibo. Burberry has since released the short film on YouTube globally, but it currently only has 405,000 views since its January 18 premier. The sportswear brand created a 60-second short film that logged over 277,000 views in two days on Weibo.

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How to Use Instagram Chatbots for Customer Service and Sales

Hootsuite

80% of shoppers are more likely to make a purchase when they have a personalized in-person or e–commerce retail experience, and a big part of that personalization is speaking the same language as your customers. As every sci-fi film has taught us, robots aren’t perfect. Instagram chatbot for retailers. a diverse consumer base.

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How To Use Instagram Hashtag Campaigns For Dropshipping Business

Keyhole.co

Participants were challenged to pour a bucket of ice-cold water over their heads, film it, and then nominate others to do the same. Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. This eliminates the need for retailers to handle the products physically.

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