Support Film about Los Amigos Invisibles
FEBRUARY 16, 2011
La Casa del Ritmo is a film about Los Amigos Invisibles, their manager and former producers – including David Byrne, who first discovered them and brought them from Caracas, Venezuela to New York City. Help us make this project a reality. With close to 400 backers, the project still needs your help. Support their Kickstarter campaign. and Montreal, Canada. Tweet This!
Working on a Cool Documentary Project for Audi
JUNE 9, 2015
The Trans-Jordan Landfill trip was part of a larger documentary film being produced by VIVA Creative on behalf of Audi. This will also include a trip to Kenya, Africa later this month to document a second project in the carbon offset program. The offset program addresses the carbon produced during the manufacturing process and the first 50,000 gas powered miles driven in an e-tron.
A very cool Friday project…
The Way of the Web
AUGUST 4, 2011
Still a lot of work to go to get them to the level they need to be at to become business projects rather than educational and fun side projects, but everything is moving in the right direction! Dan Thornton cool sci fi trailer marketing science fiction film short film
Do this to successfully hand over ANY project
FEBRUARY 6, 2015
In it I mentioned handing over a project to my new assistant. Then read on to learn the golden rules for stress free project delegation… Only hand over one project at a time. By project I mean any new process, however big or small. That’s right, more videos. I’m on more digital film than a Paris Hilton lookalike. Scary right? HAND OVER? Just for that part.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Today, however, despite many more “advanced” forms of media fighting for consumer attention, both film and radio continue to thrive as important industries. Why TV Ads Won’t Disappear. Advertising & Mktg.
4 Takeaways from Photoshop World
AUGUST 17, 2015
Analyzing the body of work comprising the 365 Full Frame Project , I identified two core areas of improvement for my photography. didn’t like the B&W rendering in Lightroom so I moved it to DxO Elite Film Pack (which has lots of lovely “analog” overlays), and used one of the filters for the final B&W version. 4) You Can’t Cook Brilliance. But why?
Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters
Convince & Convert
AUGUST 22, 2013
The root of the problem is that the movie industry is making the transition from film to digital, resulting in the need for drive-ins to upgrade to digital projectors. Inspired by this issue, Honda is championing an effort called Project Drive-In. The Project Drive-In website showcases a powerful video explaining the situation, plus opportunities for people to get involved.
From Hollywood to Aylesbury (and UK freelancers)
The Way of the Web
SEPTEMBER 4, 2011
As it happens, I’m helping out the immensely talented Dalang Films , who are now releasing their own projects after working on many of the biggest films of the last decade. know there’s not one for marketing, so I’ve offered to help out on various odd film jobs to make sure I get included in the nominations!
xPotomac: 7 Tech Trends Changing Media
SEPTEMBER 26, 2012
At the forefront is Google’s Project Glass, an augmented reality head-mounted display (HMD). Project Glass products would provide hands free displays of information currently available to most smartphone users, and allowing for interaction with the Internet via natural language voice commands. The event will be filmed in its entirety and re-presented online at a later date.
The Power of Video & Telling Stories
FEBRUARY 10, 2011
Over the past few years, I’ve made a series of short films as part of what I call the The Emotion Project. Then we did this film, Hope , with my friend Dre Berry, a native Hoosier. I got to know Dre slowly over many years, but in this little film, Dre lets you his story in just a few short minutes. Stories give our lives meaning. No script. Watch.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Each year, movie makers weigh the return they’re likely to see on their investment in producing a particular film against the cost. By Kerry Gorgone. Oscar season is upon us, and the tweets are flying. Safe Bets.
How Lady Gaga Used Social Media To Grow Her Fan Base
JUNE 3, 2011
She made a film which celebrates her special and unmediated relationship with her fans, the Little Monsters. Lady Gaga then posted a message on her website asking for more videos to be used in the film project. Back in the editing room, in real time as fan videos streamed in, editors were putting them into the film. How Disney Reached 100 Million Page Likes on Facebook.
My Beautiful Broken Brain
NOVEMBER 28, 2013
A couple of months ago, while working on a project in London, I ran into a devastating and at the same time a truly remarkable and life confirming story: the story of Lotje and her beautiful broken brain, which is now turning into a documentary. At this stage I had no idea where it would lead – but I knew immediately that it was imperative to keep filming.
Developing a Kickstarter Marketing Strategy
JUNE 18, 2013
In order to get funded, this project needs as much exposure as possible. As the Marketing Director for the film, I’m in charge of getting that exposure. At the end of the 30 day Kickstarter campaign, I want to not only share details about the strategies that helped get the project funded, but I also want to look at how Kickstarter can increase a person’s online visibility.
Youtube Makes Interactive Gallery
SEPTEMBER 8, 2010
Director Kevin Macdonald is still editing the most compelling submissions to go into a documentary film, which is produced by Ridley Scott. The film will premiere at the Sundance Festival and on Youtube in January 2011. As a smart way of showing all the footage, Youtube has created an online interactive gallery on their channel.
How Being Specific about Social Strategy can Increase Social Influence
Convince & Convert
MAY 9, 2014
The Tribeca Film Festival and AT&T are teaming up this year to find out which film every New Yorker should see. The Film for All campaign’s mission is to connect more people to the power of film, and they’re asking for input from the viewers. Tweetable Moments Social media has become so important that it’s integrated into everything we do.
Four Brands Using Instagram Really Well
OCTOBER 17, 2012
Getting ready to launch a product, do a photo shoot, film a commercial, or get made up for a media interview are moments that few people get to experience. Keep the marketing subtle and keep the focus on the experience or emotion your photos project. Today’s guest post is by Yvette Pistorio. love Instagram. I can take the world’s worst picture and boom! Instagram to the rescue!
Create a Positive Website Customer Experience
MARCH 31, 2015
Appeal to the Senses There’s a reason 3-D and IMAX are taking over film industry revenues. variety of tools are available that create quick and easy—yet still high quality—multimedia projects. A few include emaze for presentations, Infogram for infographics, and BeFunky for photo effects and collages. Choose Quality Over Quantity Select your blog and website content judiciously.
Why Alps Bethneck is 5 Years Old
SEPTEMBER 20, 2012
At the opening party for a machinima film festival, Jose Marques, a Portuguese venture capitalist friend, sent me an invite to Gmail. Mine was the first Singapore-based Kickstarter project , an unsuccessful crowdfunding attempt for a historical/contemporary book set in Singapore. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Ask Chiaki Williams. Maybe.
Making a Murderer: Storytelling Substance Over Style
JANUARY 11, 2016
The filmmakers, Moira Demos and Laura Ricciardi, told thedailybeast.com they were just a couple of years out of film school when they borrowed a camera and headed to Wisconsin to document this story. This could be the filmmakers improving their craft, or they may have gained some funding and hired an experienced video pro to add polish later in the project. By Tony Gnau.
Capturing One Day of Your Life
JULY 7, 2010
Would you like your chance at being co-director of a film that will be premiered at the 2011 Sundance Film Festival? The project is being called “Life in a Day and its goal is to document a single day in the life of the world. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!
Interview With N.E.D. - The Rock N Roll Docs
Diva Marketing Blog
FEBRUARY 4, 2015
The end result was an award winning film - N.E.D. Today on World Cancer Day Regal Cinemas is showing the film ( schedule ). Andrea Kalin, Director, Executive Producer: Andrea Kalin is an Emmy Award Winning filmmaker and founder of Spark Media , a production company dedicated to producing films with a social conscience. . . along with the film. The Movie. N.E.D./Nimesh:
Intel and Toshiba Social Video Ads Earn 55M Views – With Fans Playing A Starring Role
The Realtime Report
OCTOBER 9, 2012
The basic premise of the fan-centric social film series – looking for love, but in a totally new body each day – conveniently allowed multiple fans to play the main character role. The series’ Facebook page describes the project as “Hollywood’s first film that gives the audience a chance to play the lead role.” The story matters a lot.”
The Most Exciting Thing Happening In Digital Right Now
JUNE 21, 2012
Kickstarter is a simple crowdfunding platform that allows individuals to post their creative projects (everything ranging from music and film to technology and journalism) and start an online threshold-pledge system for the funding of the project In short: if you can't get a book deal, you can post your project to Kickstarter, define the budget and invite anybody and everybody who thinks it's a good idea to become a backer of the project. Even more impressive, Kickstarter has a project success rate of close to 45 per cent. creative projects.
How to Help a Tiny Torah Scroll Kickstart An Article of Hope
MAY 16, 2012
first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). What could a group of astronauts and the Holocaust possibly have in common? More than you think. An Article of Hope. You remember what a horrible tragedy that was, right?
Marketing Writers Face Dramatic Shift
FEBRUARY 19, 2013
Immersive media creates a new demand for dramatic writing skills , usually the domain of more artistic forms such as plays, films and broadcast. In discussing the Google Glass Project/augmented reality session for next week’s xPotomac conference with Patrick Ashamalla , we focused on these challenges. The crossroads is here. The Thomas Hardy Writing Challenge. Image by Joei Lau.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
You can add up to 9 videos, photos, and/or GIFs per project, and you can customize your watermark with high res output! Film, edit and share professional looking videos straight from your smart phone – this app allows you to make videos faster with automatic video editing, include “B Roll” shots, and add logos, lower thirds and intros/outros. Image by Shutterstock.
Social Media Campaigns Kick-Off 2014 World Cup
The Realtime Report
JUNE 12, 2014
Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.
12 Ways to Improve Your Online Reputation with Wiselike
Techipedia: Tamar Weinberg
SEPTEMBER 16, 2015
Wiselike is the culmination of a project created by CEO Kyu Lee , who has always been interested in career paths and had created several projects to learn about what people do and how they got there. Alex Cox , a British film director and nonfiction author ( Fear and Loathing in Las Vegas , anyone?). For marketing purposes. Launching a new blog, company, or startup? Promise.
3 Unique Ways Brands Are Approaching Content Creation
Convince & Convert
NOVEMBER 13, 2014
Marriott Builds Global Content Studio To Further New Projects With YouTube, Snapchat. Through the Global Content Studio, Marriott has launched a dedicated Snapchat presence and has future plans for a series of short films on YouTube and a scripted, digital drama in the works. Image via AdAge. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’. for longer stays.
Why This Weird and Wonderful Global Influencer Campaign Works
Convince & Convert
DECEMBER 11, 2015
Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 In addition to the YouTube influencer partnerships, Lenovo has created a dedicated #Goodweird project microsite, which encourages its customers to explore the project and submit photos and videos showcasing their take on what qualifies as #Goodweird. Only time will tell….
Effective Planning for Video Content
NOVEMBER 2, 2014
Whether you’re an established blogger or simply trying to break into film production, developing a video requires the consideration of some key pieces before, during, and after the green light process. Bonus Tip: It is important to map out the length of the production to estimate how long it will take to film. Remember the film “2001: A Space Odyssey?” Establish a budget.
The Winners From This Year’s SXSW Interactive Awards
MARCH 16, 2011
Green and Non-profit projects that are striving to make the world a better place. The Tiziano Project | 360° Kurdistan. The Johnny Cash Project. While the SXSW Interactive Awards focus on the best new internet destinations and digital experiences, this category is devoted to projects that launched before January 1, 2010. Film / TV. Amusement. Business. Classic.
How many social media profiles do you need, exactly?
OCTOBER 25, 2013
Do you ever wonder if you should have 1, 2, 3 or MORE social media accounts to represent your different projects online? I was asked this by a filmmaker this week during a Burst Of Brilliance session. Imagine this…once you’re onto your 3rd, 4th or 5th project everything will be 5 x harder to manage. People will know where to connect with you to hear about all of your projects.
Will Celebrities Ever GET Social?
APRIL 23, 2012
Practice what you preach: Oprah, Oprah, Oprah …your OWN TV network premiered the film “ Miss Representation ” and you’ve been prodding viewers to take the pledge: “I pledge to use my voice to spread the message of Miss Representation and challenge the media’s limiting portrayal of women and girls” The movie talks about how women have no power in media and you want them to believe that no one can tell you that you need to lose weight or that you are not significant. It ‘s a given – Celebrities are social. My advice? Digg Digg.
25 Killer Resources to Learn Storytelling
MARCH 18, 2014
Brand Storytelling Lessons from the Content 2020 Project. Coca Cola’s latest YouTube venture, the Content 2020 project has gotten a lot of attention. It’s something between a narrative and a manifesto, and CMI has the interview with the genius behind the project, Jonathan Mildenhall. 5. The recent kid’s blockbuster film is really nothing more than a compelling commercial.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Based in New York City, Gretchen is the best-selling author of The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun , the account of the year she spent test-driving studies and theories about how to be happier. Love my family, peeps, dogs, film, food and learning.”. What is it? aaker.
The 5 Commandments of How to Raise $1Million on Kickstarter
DECEMBER 13, 2012
Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). Draw out a storyline for your video before filming. Be simple.
Solving homelessness, one tweet at a time
MAY 1, 2013
The result: a project exploring how conversations about tough issues – ones we’d sometimes prefer to ignore – can lead to meaningful, long-term change. home uses documentary film, social media, and a smartphone game to activate communities to solve homelessness in their own backyards. This is a guest post from Danny Alpert, Executive Producer, @home. Mark Horvath’s blog: [link].
Bad PR Recovery: Tips from the Celebrity Set
OCTOBER 15, 2012
The actor had so many run-ins with the law for alcohol, drugs, and gun possession that film studios would no longer insure him for their projects. Today’s guest post is by Luis Salazar. Celebrity bad behavior is so common nowadays that most people barely bat an eye when they hear about it. However, it can be done. Don’t Be Afraid to Ask for Help. Be Excellent.