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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. But your audience isn’t naive. Image source.

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Sprout on Sprout: How to create your own social media video template

Sprout Social

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. As Sprout’s Social Media Strategist, I know the pressure social media marketers are under to consistently create new content. Film videos in a flash. Filming and editing. Staying up-to-date on trends.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. Spark curiosity around upcoming releases with static and video teases Use static posts to tease other BTS content or encourage your audience to take action.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Besides taking customers along on the photography journey, this Story highlights upcoming products in a non-promotional way—chef’s kiss. This will help you connect your efforts back to business goals, and prove ROI. Introduce your team.

Instagram 124
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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Choosing to prioritize the right social networks for your goals Jack Appleby is a social strategist, writer, and marketer who has developed his own personal brand through his Twitter account specifically. I thiiiink I'll likely do more of that on TikTok, then keep my Twitter to Marketing.

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Denny’s Uses Mobile, QR Codes To Reach ‘The Hobbit’ Fans

The Realtime Report

Pictures upcoming film “The Hobbit.” ” Before the film’s official release on December 14, Denny’s is promoting new “Hobbit-themed” menu items and enabling mobile users to access exclusive video, online games and other content via QR codes on placemat menus. .”

Mobile 168
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Is Lady Gaga and your Brand a good match?

Buzz Marketing for Technology

Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference. And marketers have also recently seen growth in brands using product placement to influence consumers such as in the upcoming James Bond film, which contains over $45 million worth of product placement.

Brands 216