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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Social

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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What’s next? Expert predictions on the future of social media for 2023

Sprout Social

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Social media managers live and breathe social. Remember, you’re the expert.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Statistics from Internet and Mobile Association Of India reveal the growing number of India’s population using social media.

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ICYMI – Tumblr, Alex from Target and Xmas ads

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Tumblr rolls out autoplay ads to users. It was all a marketing experiment apparently… Facebook rolls out an Ebola donation button at the top of every feed. Subscribe here.

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3 Unique Ways Brands Are Approaching Content Creation

Convince & Convert

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. Image via AdAge.

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Tip: If you’re hosting a speaker, film their session and edit it down to quick, digestible takeaways post-event. Lisa Larranaga Denten is the social media manager of Cision US. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

From Singapore I’ve watched the social media world develop its identity and characteristics. Often, friends from the “real” world gave me passage to the social media world. At the opening party for a machinima film festival, Jose Marques, a Portuguese venture capitalist friend, sent me an invite to Gmail.

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