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Adam Cohen

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

SEPTEMBER 22, 2010

What other complex marketing campaigns have you seen and liked? The marketing questions this uncovers could rival those of the plot so far…but I have to admit, I like what I see. Super 8 Viral Marketing Ramps Up (dreadcentral.com). Free Ice Cream Carries Clues to New Abrams-Spielberg Film (wired.com). Related Posts.

Wiki 219
Wiki Campaign Film Posterous 219
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. Some key thoughts that struck me while reading the book: - Greg is very adept at taking social media examples and talking about them in terms that “traditional&# marketers will understand. -

Marketing 210
Marketing Review Tweetdeck Posterous 210
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