Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 143

Research Social Media Airlines Marketing 143

Keyhole.co

MARCH 16, 2023

And that’s just Twitter. When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. For example, one Clayburn Griffin mentioned Cap ‘n Crunch on Twitter, saying… Cap ‘n Crunch probably wasn’t sure what the outcome of their clapback would be.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Buffer Social

JULY 27, 2023

Whether you're writing a blog post, recording a podcast, or filming a video, ensure that the technical aspects, such as audio quality, visuals, and editing, are top-notch. It also shows up in trying to write like everyone else on Twitter or making videos the same length as the most successful YouTube creators.

Content 76

Content How To Guidelines Research 76

Audiense

FEBRUARY 8, 2017

Step forward Fred Graver , a four-time Emmy winner whose use of Twitter and Audiense has made it possible for him to reduce risk further than ever before in the creation of his new TV series, while also extracting real world inspiration for his characters. Why did you need to use Twitter data to make the show? What’s that future like?

Data 60

Data Focus Group Compete Twitter 60

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Sure they sell cameras and film, but they also try to help people enjoy photography and just take better pictures. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Tide Pays Homage to Classic Horror Films on Vine with #ScaredStainless. Happy Halloween! One way to get rid of stains? Scare them stainless!

Examples 145

Examples Social Media Content Brands 145