Webbiquity SMM

JUNE 25, 2012

Well-written white papers can also serve as effective long-term lead-generation assets. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

Well-written white papers can also serve as effective long-term lead-generation assets. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. The more relevant your content is to the concerns of your prospective buyers, the more likely it is to be read and shared. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. What sources are driving the most traffic? What kinds of content drive the most leads? The most revenue?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. As a starting point, social media marketers may want to follow a formula such as the 6-3-1 rule for social content sharing.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

OCTOBER 29, 2012

Measurement: What was the result—how much online visibility was achieved with a particular piece of content? How much website traffic did it drive? How many conversions? How does this compare to other activities? Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects.

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JULY 7, 2014

” Linkedin Showcase Pages Create New Points of Discovery by iMedia Connection.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200