20 Ways to Cultivate Brand Unawareness in Social Media
Techipedia: Tamar Weinberg
FEBRUARY 29, 2012
Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Yet another deal related issue: if you hit your community with a different offer every day, you run not only the risk of annoying them, but also of confusing them. Disappointing offers.
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