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Mindset in the Moment: Healthy Disruption

Ignite Social Media

Our newest white paper, Mindset in the Moment , describes five important pillars of consideration that goes into every piece of content that we create. Download the full white paper here. The answer? Disrupt feeds and browsing behavior in a way that captivates and inspires.

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Mindset in the Moment- What’s In It For Them

Ignite Social Media

You’ll want to download our white paper to read about the whole approach, but let’s focus on the WIIFM (what’s in it for me) factor today. With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. Which is a challenge.

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What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

If you are curious on learning more, check out our white paper on the subject. Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content.

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Is Social CRM the key to growing membership?

SocialFish

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! Social CRM is a term fraught with some confusion. See what some smart people have answered already. What do you think?

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Best B2B Chatbot Examples

Ignite Social Media

As you evaluate whether or not a chatbot is right for your brand, be sure to read our white paper that breaks down the top providers and how your company could benefit. Artificial intelligence is all around us. One particular form of AI, however, has been a hot topic in the business world recently: chatbots.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. Hungover from too much advertising. — R/GA (@RGA) February 14, 2022.

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When content calendars are not the answer

Janet Fouts

The calendar may include links to existing resources like e-books and white-papers, videos and other downloads. or Feedly , and keyword alerts with apps like Mention and Buzzsumo. Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. Bottom line?

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