Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Those are excuses, not reasons.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

JANUARY 7, 2010

Do you want cross-team collaboration on a white paper? These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. Give people an action. Why are you posting in the first place? Be clear about what you want from your readers.

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

JANUARY 18, 2011

Why is writing a white paper looked at as real work but a blog post isn’t? &# This was after I told my wife that I couldn’t make dinner yet because I had to finish up some work, only to have her chastise me for responding to some messages that I received on our company’s Yammer feed.

Social Media 139

Social Media ROI Yammer Metrics 139