Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

FEBRUARY 22, 2021

to drive conversion-focused content like webinars or white papers. Consider A/B testing to determine which assets resonate with your audience the most, like testing photos against video content. Be cohesive with your voice and tone. No matter what you post, your brand’s social feeds all need to have a cohesive look and feel.

B2B 136

B2B Social Media Hashtag Press Release 136

Buffer Social

NOVEMBER 30, 2016

You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Buffer’s Week of Webinars on Digital Marketing. — 15. Diploma in E-Business. Offered by: Buffer.

Class 40

Class Skills Social Media Marketing 40

Keyhole.co

JUNE 6, 2023

Double down on educational videos and webinars Navigating the B2B landscape is no small feat. That’s where webinars and videos come into play. Consider producing in-depth webinars that shed light on your products or services. But what does that mean? Then, boom. Track your brand mentions on social media with Keyhole 5.

B2B 52

B2B Strategy Content Brands 52

agora pulse

MAY 26, 2020

Events and webinars. or white papers, you’ll want to use them for lead generation. But what if you want customers to be able to purchase instantly—without having to leave your social feeds and search your site? With Instagram marketing tools like Like2Buy, you can empower customers to purchase with just a few clicks.

Social Media 150

Social Media How To Discount Campaign 150

Keyhole.co

JANUARY 4, 2022

Some LinkedIn content ideas are: Blog posts White papers Media coverage Announcing product launches or updates Sharing open positions and welcoming new employees. This improves your chances of getting the audience to engage with your posts and build a connection with your company.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MARCH 18, 2016

If you want to optimize different parts of your content empire for specific calls to action, so in this one we want to collect emails, in this one we want to download a video, in this one we want people to sign up for a webinar, what have you, you can absolutely do that with Uberflip very easily as well. Here are all our webinars.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). Consequently, I have two recommendations. First, never blow off a post. Great post!

Social Media 119

Social Media Strategy Consultant RSS 119

Social Media Marketing

NOVEMBER 29, 2012

It could be your corporate website, a Facebook page, recipients of a white paper or email, viewers of a video, etc. Over on Facebook, you're probably likely to have surrounded yourself with people who share your hobbies, beliefs, geography, etc., and therefore you may not be inspired by a diversity of thought.

Content 167

Content Hubspot Mobile Team 167

Buzz Marketing for Technology

JULY 28, 2008

White Papers. This unique section is a one-stop resource for articles, white papers, case studies and more on creating and maintaining a secure environment. Smart Classroom. C-Level View. Campus Security. Current Issue. Contact Editorial. Custom Resource Center. Solution Centers. Higher Ed Assns. Live from CT. Contact Us.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Webbiquity SMM

APRIL 23, 2013

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. What sources are driving the most traffic? What kinds of content drive the most leads? The most revenue?

Tips 223

Tips Content Marketing B2B 223

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. As a starting point, social media marketers may want to follow a formula such as the 6-3-1 rule for social content sharing.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

I see you have email alerts on new properties in the area. Can you RSS feed that? Good stuff. Keep it rocking. Thanks again, j Jason Baer Derek - Thanks very much for the comment. I like the Roost.com site. Very interesting. I see you have email alerts on new properties in the area. Can you RSS feed that? Good stuff. Keep it rocking. Good stuff.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!).

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

ProBlogger

APRIL 30, 2012

white papers. research reports (white papers). The truth is, if you’re using your content once, you’re wasting your time. Remember that post you wrote about Thailand? Why not turn it into a video ? Why not create a slideshow ? Why not drip feed content through Twitter ? Seriously, what’s stopping you?

Content 46

Content eBook Travel Case Study 46

Rebekah Radice

MAY 24, 2017

White papers. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics. Now let’s take that content and use it in a strategic way to boost conversation and interaction.

Social Media 148

Social Media How To Analytics Types 148

Oktopost

JUNE 9, 2020

For example, an employee’s tweet linking to your latest white paper might produce a spike in downloads or a single LinkedIn message about an upcoming webinar might lead to more registrations. Hence the latter gains less exposure in our feeds. So how do you get your message across? Let’s do some basic math.

B2B 144

B2B Survey ROI Sentiment 144

Rebekah Radice

MAY 24, 2017

White papers. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics. Now let’s take that content and use it in a strategic way to boost conversation and interaction.

Social Media 60

Social Media How To Analytics Types 60

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. How-To Guides. Infographics. Case Studies. Checklists. Social media posts. Photographic images. Animations. Not Having A Consistent Content Strategy. Conclusion.

Content 187

Content Curation Marketing SEO 187

Convince & Convert

FEBRUARY 5, 2012

Other agencies have a blog, and Webinars, and an active Twitter feed, so we need some of that too! “Look at that smart blog post, and Webinar, and infographic. Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. To what end?

Content 145

Content Marketing Curation Committee 145

agora pulse

NOVEMBER 10, 2016

B2B companies are usually also on LinkedIn, AngelList, and Google+ where people are in a business mindset and are prepared for more sophisticated content (like white papers and thought leadership pieces). Howard Hill gained notoriety for winning all of the 267 archery contests he entered.

B2B 119

B2B Marketing Loyalty Comparison 119

ProBlogger

AUGUST 26, 2014

Other bloggers invite you over for guest posts and webinars. A case study focuses on a specific example (WordStream in the above example) or a company as opposed to a white paper, which is more generic. Hold a webinar on the same content and give the guide away to listeners after the webinar. Perfect, isn’t it?

Content 54

Content Case Study How To Curation 54