LinkedIn Tests Dedicated Video Feed
Social Media Today
MARCH 27, 2024
Video is set to get more focus in the professional social app.
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Jon Loomer
FEBRUARY 1, 2024
Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio.
Social Media Strategies Summit
MARCH 1, 2024
Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
Social Media Today
SEPTEMBER 8, 2020
Pinterest has published a new overview of improvements to its feed ranking system, which also includes notes on its increased focus on video.
Social Media Today
FEBRUARY 1, 2024
X says that over 100 million users watch vertical video in the app every day.
Social Media Today
DECEMBER 20, 2022
The new notes will provide more context as to why each video is being displayed in your 'For You' feed.
Jon Loomer
MARCH 30, 2022
Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. It’s a way to get people to watch your videos by withholding information, sensationalizing, and misleading the user. Sensationalizing: Video posts can’t exaggerate or use extreme language.
Convince & Convert
DECEMBER 13, 2023
Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.
Jon Loomer
NOVEMBER 29, 2022
You may know that I have fully embraced short-form video during the past couple of months. I now focus first on short-form video. I make time for recording and editing videos. At least one video will be published to TikTok, Instagram Reels, Facebook Reels, YouTube Shorts, and LinkedIn on most days. Just helpful info.
Jon Loomer
MAY 11, 2022
Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. But, video breakdowns provide important context for the performance of these ads. Let’s talk about the issues with video ads and how you can get a clearer idea of performance thanks to this buried feature.
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
Jon Loomer
JANUARY 13, 2018
Recorded videos will not get nearly the weight they once did. After a quick glance, it looks like a typical video of theirs gets fewer than 10,000 views. Live Video is Good. I have no issues with live video. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently.
Postcron
MARCH 8, 2021
On Postcron’s publisher, add the photo or video you want to post to Instagram. The post Schedule your Instagram photos and videos on Feed or Stories: Step by Step! Save time and schedule your posts on Feed or Stories in 3 simple steps. It’s quick and easy! The best option for you will depend on how you use Instagram.
Jon Loomer
DECEMBER 20, 2022
There are many ways that you can do this, but let’s focus on a video funnel. The weakness of video view custom audiences is that the presence of a person in one audience can say only so much about their level of engagement. At most, you know that someone watched a video to completion. Publish Videos Regularly.
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).
yMarketingMatters
FEBRUARY 8, 2018
These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. Invest in creating fabulous, exciting, sincere, authentic copy with images and video that will cause people to interact, comment and share. ?
Jon Loomer
DECEMBER 18, 2022
Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If your video was found within another video or Reel, which one? Finally, you can apply a content type exclusion to prevent your ads from appearing on live videos or non-partner publishers. First, let me explain.
Social Media Today
FEBRUARY 5, 2024
Could sorting videos by color be a more engaging option?
Visually SM
JULY 31, 2020
But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. What are the best videos for each platform?
Pam Moore
MAY 12, 2017
In the video below I provide you some serious tough love. Watch this quick video for a sanity check on some tips and strategies to ensure your content is representing your brand promise in a positive way and attracting your ideal customer, not pushing them away! These spammy tactics no longer work like they use to.
Pam Moore
MARCH 4, 2018
In the video below I provide you some serious tough love. Watch this quick video for a sanity check on some tips and strategies to ensure your content is representing your brand promise in a positive way and attracting your ideal customer, not pushing them away! What if I told you there is no magic easy button? Need more help?
Jon Loomer
JANUARY 21, 2018
17, 2017: Now click-bait is ruining videos. It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical.
Ignite Social Media
NOVEMBER 6, 2023
In this video, Senior Production Managers Courtney D’Aiuto and Susan Flower discuss the power of short-form video and show successful influencer campaigns we’ve worked on. One of the most effective forms of influencer content is short-form, eye-catching video. The step-by-step nature appeals to visual learners.
Jon Loomer
OCTOBER 7, 2020
Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Understand that this isn’t just about video ads. 15 seconds-plus or completed the video (ThruPlay).
Jon Loomer
NOVEMBER 6, 2022
I am deeply invested in short-form video. I’ve long resisted video creation in every form. Let’s take a closer look at what held me back, what I’ve done so far, and my future plans for short-form video. My video efforts have been few and far between. Sometimes I’d turn a podcast into a video.
Jon Loomer
JANUARY 11, 2018
But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” We’ve seen people interact way more around live videos than regular ones. ” So, it sounds like live videos are still good. .” ” Sounds great!
The Realtime Report
FEBRUARY 20, 2024
How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers.
Ignite Social Media
JUNE 28, 2022
You’re probably here because you’re looking for ways to spice up your brand with the best video content, right? As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. .
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term. The good news?
Jon Loomer
FEBRUARY 3, 2017
Video Completion Rates. As you’ve undoubtedly noticed, video is getting more focus within the algorithm these days. For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration.
Pam Moore
FEBRUARY 6, 2018
Choose the right formats – should you use video, audio, text, visual or all of the above? Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Get up off the ground.
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