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Jeff Esposito

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

JANUARY 8, 2014

One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). A recent Facebook update changed how brands are able to get content onto users’ news feeds. For me, it is relevance – I would rather see a former coworker in Baltimore or Long Island who has a real life update (wedding, kids, coming out, etc.)

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Meme Real Estate MySpace Organization 54
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Measuring your social output

Jeff Esposito

JUNE 13, 2011

You can log on daily or monthly and track the growing number in an excel spreadsheet, or take advantage of existing tools that track this for you. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things.

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