Akamai Marketing
FEBRUARY 22, 2011
Welcome Direct Messages are both a useful tool and the bane of the Twitter existence. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. For those services, I use and suggest SocialOomph. Some are free, some are part of their paid service.
Akamai Marketing
FEBRUARY 8, 2011
It isn’t that we need a tool that does everything. Its that we need a tool that does what it does really well. As a blogger, there are numerous tools at your disposal to track how your content is doing. Overall, I like PostRank, its a relatively new tool so I suspect that they will continue to improve.
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Akamai Marketing
APRIL 4, 2011
When people start with the tools I just want to take a book out of my Kindergarten lessons, shove my fingers in my ear and start saying “ Nah Nah Nah…I can’t hear you! Once you know where your customers are and WHY they are there, then you can start developing your tools. 640 Million on Facebook. That’s it.
Akamai Marketing
JULY 28, 2011
According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. The paid version is well worth it for particular campaigns. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.
Akamai Marketing
SEPTEMBER 13, 2011
With both tools its important to have 1:1 engagement. Social media is popular because there is potential for building a community, but simply participating in social media does not inherently give you a community. Events have the potential to create community, but simply attending or hosting an event does not create community either.
Akamai Marketing
APRIL 30, 2009
Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Social media has reached the masses. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring.
Akamai Marketing
NOVEMBER 22, 2011
You do have to “unfollow” one at a time, but its still a handy tool if you’ve reached that mysterious Twitter ratio of followers vs. followed. While this is an addictive tool, its also hard to bring it back to an actual business objective. And what feature are these types of tools most missing?
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