Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Recommended Tool: Yoast News SEO 2.0. I did a 90-day study of standout tag usage last year and found that “Featured” articles do appear in Google News multiple times nearly every day. 4) Add images to Google News sitemap – Make sure you are including image-specific tags in your Google News sitemap.

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. But they are still a valuable tool for building traffic and awareness. E-mail newsletters and RSS feeds. Cross-network promotion.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. However, even though the tools and communication channels have improved many of the mistakes with regards to distributing press releases and following up have stood the test of time.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

But it is a place to start, and when combined with other evaluation and monitoring tools like WebPagetest , Pingdom Tools and Rigor it can help you to develop a plan. Syndication is an important audience development and traffic driving tool for publishers. Panda and Other Algorithmic Changes. Syndication and Sponsored Content.

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NBC Targets Local Markets on the New Digg

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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